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Whether you’re enjoying the rain, or are just starting to pack up your summer wardrobe for the change in temps — chances are fall fashion is already on your mind. You might already have a sweater (or three) saved to your wishlist, but have you decided what to do with your hair color? Looking at some of the season’s top trendsetters — it looks as though color trends will be taking a dip with the weather into cooler territory.

Cool Color Shades Predicted for Fall 2023

While there has been a lot of chatter about Cowboy Copper, the fact of the matter is that not everyone can pull off warm shades. Whether you’re looking to add a pop of pastel or revamp your tone, cool tones with a hint of blue are the perfect answer.

The Trends

Ocean Blue Blonde

If the idea of going darker for the fall and winter seasons doesn’t sound appealing to you, adding a pop of color is the ideal option. Add a hint of blue to your highlights or pre-lighten hair to achieve the perfect pastel. Ocean blue blonde is a beautiful way to add multi-dimensional blonde shades to your hair.

To get the look, prep strands with Wella Professionals BlondorPlex to up to 9 levels & to 97 % less breakage* with no compromise on lift. From here, apply 40g Wella Professionals Shinefinity  07/81 + 40g 07/12 + 80g Wella Professionals Shinefinity Brush & Bowl Activator to the roots and then 20g Wella Professionals Shinefinity 08/98 + 20g 08/8 + 20g 00/89 + 60g Wella Professionals Shinefinity Bottle Activator as an all-over glaze. (For coolest results, pre-tone before Step 3.) *when using Wellaplex N°2 with Blondorplex, versus Blondorplex alone. By using Wella Professionals Shinefinity, you’ll see results of up to 250% shinier*, 50% smoother**, and 50% softer** hair that lasts up to 6 weeks. *versus untreated bleached hair **Instrumental testing vs. our regular demi.

Blue-Based Brunettes

Cool chocolate to blue-black — heading into the autumn and winter months, brunette clients are driven toward deep, moody, cool colors. The perfect pair for a cozy knit and a cuddle by the fire, cool shades can bring some seriously gorgeous drama and dimension to your shade. To ensure a flawless look without warmth, Wella Professionals N°1 Salon Color Brand in the world* has just debuted new blue-based Koleston Perfect shades.*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.  These new blue-based brunette shades create long-lasting cool tones for up to 8 weeks**. **provided hair is washed 3x/week, instrumental testing. Available in 44/02, 5/82, and 4/82 — these shades promise the same uncompromised color performance and Metal Purifier, anti-metal technology, and ME+ Dye Technology everyone loves about Wella Professionals Koleston Perfect.

Keeping Your Koleston Perfect, Perfect

After achieving the ideal cool blonde or cool brunette shade, it comes down to choosing the right hair care products to keep your color. For best results, pair Wella Professionals Koleston Perfect with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue to get long-lasting cool color and up to 99% less breakage* in one salon visit and up to 12x smoother hair**.

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


*After Koleston Perfect Color Service. When using ULTIMATE REPAIR Miracle Hair Rescue.
** After Koleston Perfect Color Service. When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo

Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi