659d711e0cc154b120c1 screen shot 2023 10 26 at 9.27.31 pm

Lists are made and we’ve checked them twice. Whether you’re planning a chill holiday escape or are going to be living it up come the New Year — there are plenty of reasons to invest in these holiday must-haves for your hair. From impeccable gray coverage to lovingly repaired hair, with the top picks from Wella Professionals your wish list just got a whole lot easier.

Gray Coverage is on Everyone's Wish List

Do you know what everyone wants during the holidays? Gorgeous gray coverage with vibrant results that won’t compromise your hair quality. As the N°1 Salon Color Brand in the world*, Wella Professionals created just this with Koleston Perfect. Formulated for uncompromised color performance thanks to ME+ Dye Technology, Metal Purifiers, and Wella Professional’s purest permanent hair color, Koleston Perfect is on every stylist’s wish list to deliver 100% gray coverage and rich, healthy, consistent, true-to-tone results with over 100 shades to pick from. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

In addition to achieving the exact shade you’re after, Koleston Perfect Metal Purifier technology works by encapsulating the metal particles during the coloring process to help prevent damage and achieve more consistent color no matter what hair color service you’re performing.


Stocking Stuffers Made for Everyone

No matter your cut, color, or style, at the top of every trend list is healthy hair. The goal of healthy hair becomes even more important during the winter months as our strands are exposed to more heat damage, the dry air, and become dry and damaged thanks to indoor heating. Give the gift of great hair (to yourself or someone else) with Wella Professionals ULTIMATE REPAIR. A line consisting of Shampoo, Conditioner, and Miracle Hair Rescue — created with Alpha Hydroxy Acids and Omega 9’s this range delivers repair in just 90 seconds*, with hair that visibly transformed after one use for 99% less breakage**, and 12x smoother*** hair. * When using ULTIMATE REPAIR Miracle Hair Rescue ** When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo *** Vs. non-conditioning shampoo.



Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine Before the Ball Drops

You don’t need to color your hair to add a touch of shine. Gloss treatments, also known as glazes or toners, are the ideal way to add shine to your style this season. With Wella Professionals Shinefinity, you can enjoy a shine you can feel with  up to 250% shinier hair, up to 50% smoother hair** and up to 50% softer hair**. *versus untreated bleached hair**Instrumental testing vs. our regular demi. Pick from 37 Demi-Permanent shades with a sheer coverage or simply opt for Clear! Clear is the ideal choice no matter what shade your hair is — and is the secret to getting your natural hair color to shine. This is exactly why Wella Professionals Shinefinity is now available in a new XL (1L) size.



Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi