Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
February 15 2020 / Redken
All The Ways We LOVE Dry ShampooSpoiler alert: dry shampoo isn’t just for second-day strands. While this miracle worker can seriously save your strands by nixing oil, we’ve found so many ot...
February 15 2020 / Redken
For The Love Of Texture - Redken X Mizani Unveil a New PartnershipUnveiling a groundbreaking new partnership in the beauty industry - Redken, the leader in professional color, and Mizani, the leader in professional textured...
February 09 2020 / Redken
Brunette Color Care Just Got an Upgrade with Redken Color Extend BrownlightsExpanding the Color Extend line to specifically treat brunette shades, Redken’s newest release - Redken Color Extend Brownlights Shampoo and Conditioner - gi...
February 06 2020 / Redken
The Best Products For Your Hair TypeLet’s be real, there are a lot of products out there. From gels and creams to texturizers and hairsprays, picking the right product can sometimes feel a bit ...
February 04 2020 / Redken
Hair Color How-To: J.Lo's Super Bowl StyleIf the memes are any indication, J.Lo and Shakira’s Super Bowl halftime performance was instantly a hit. Apart from their stellar performances, tributes to c...
February 03 2020 / Redken
Brunette Color Trends You're About To See Everywhere This YearTwilights, bronde, golden balayage - 2020 is starting off with a great deal of focus on hair color trends for brunettes! As one of the biggest hair color cat...
February 01 2020 / Redken
Social Media Tips for a Successful YearAs we kick off a new year it is time to revamp our practices for a year of fresh influence! Keep reading for the latest and greatest social media tips for 2020!
January 31 2020 / Redken
Top Tips For Properly Utilizing Dry ShampooIf you’re curious about the right and wrong way to use dry shampoo, be sure to ask your stylist or keep reading for a few quick and easy tips for adding dry ...
January 22 2020 / Redken
A New Era of Education - RAC World Wide 2020A great deal of empowerment was prevalent at Redken RAC Worldwide 2020. Held in Miami, Florida, as nearly 900 Redken Artists spent two days celebrating wins ...