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How To Add Warmth To Your Hair Color This SeasonThis season’s most in-demand color doesn’t come from the icy blondes or cool browns of past seasons. It comes from warmth—layered, luminous, and full of dept...
Blondes & Brunettes — Why 9M Is A Standout Shade
In the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a mat...
Jelly Nails Are Back (and Better Than Ever) for Summer 2025
The ‘90s and ‘00s revival is still going strong, and as we dive into Summer 2025, one early-aughts beauty trend is officially everywhere: Jelly Nails. Perfec...
Microneedling: Your New Summer Skincare Essential
If you’ve ever scrolled through your feed and caught a glimpse of someone getting tiny needles rolled across their face (and somehow looking amazing afterwar...
April 01 2015 / amika
Get the Look: Bombshell BlowoutNothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout
April 01 2015 / amika
3 Reasons Not To Neglect Your NozzleIf you are doing blowouts without nozzles you're probably wondering why the results are frizzy + unruly. Here is why...
