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How to Give Brunette Hair More Dimension This SeasonLearn how to create dimensional brunette hair with Shades EQ toning, lowlights, and styling techniques. Perfect for stylists or anyone looking to enhance the...
Too Much Sun? Here’s Your Complete After-Sun Recovery Guide for Skin, Hair, and Body
Too much sun? In this guide, we’ll walk through after-sun care tips you can use immediately—and over the next 48 hours—to soothe, heal, and restore your hair...
How to Create Effortless Ghost Waves
Want to master that effortlessly undone, "cool girl" hairstyle that looks like you woke up flawless? Say hello to ghost waves — the dreamy, soft waves that a...
Naked Glitter Nails Are the Perfect Low-Maintenance Fall 2025 Trend
As we lean into skinimalism and effortless glam, it’s no surprise that the Naked Glitter Nail trend is continuing strong into Fall 2025—but with a seasonal t...
April 01 2015 / amika
Get the Look: Bombshell BlowoutNothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout
April 01 2015 / amika
3 Reasons Not To Neglect Your NozzleIf you are doing blowouts without nozzles you're probably wondering why the results are frizzy + unruly. Here is why...
