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The Air-Dry Renaissance: The Season's Most Coveted Approach to Effortless Summer HairIn the pursuit of summertime elegance, one unexpected luxury has emerged: simplicity itself. As temperatures ascend, discerning beauty enthusiasts are eschew...
Why You Should Add A Night Serum to Your Routine
With a packed schedule, the last thing you want is to stress over your hair care routine. Whether you're balancing work, social plans, or simply making time ...
The Top Low-Maintenance Manicures for 2025
Low-maintenance manicures are here to stay, and they’re more stylish and versatile than ever! Whether you're looking for something simple that lasts or a pol...
Low-Maintenance & Budget-Friendly— The Rise of Recession Blonde
If you're noticing more blondes going a little darker this year, you're not alone—and you're not imagining things either. Welcome to the era of Recession Blo...
April 01 2015 / amika
Get the Look: Bombshell BlowoutNothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout
April 01 2015 / amika
3 Reasons Not To Neglect Your NozzleIf you are doing blowouts without nozzles you're probably wondering why the results are frizzy + unruly. Here is why...
