New Articles

From carefree texture to Insta-worthy braids and updos, texturize all over or just underlying sections for hidden lift and volume. The flexible plates featur...

Creating an inspiring experience that you can attend from the comfort of your own home, be sure to join Sam and the Sam Villa ArTeam (Andrew Carruthers, Jess...

 Sam Villa, Co-Founder of Sam Villa and Global Artistic Ambassador for Redken, whose school program avidly supports beauty schools, was the closing keynote s...

Each day there are changing circumstances when it comes to salons opening or closing down again. Throughout navigating all of these new changes, owners and s...

"If you aren’t already following these artists, we encourage you to connect with them on social, tune into their digital events and experience their artistry...

Summer flings don’t always have to be a thing, especially when it comes to your strands. Sure, it’s fun to mix up your regular routine every once in a while,...

Read on to learn why the Sam Villa Pro Results irons will help you transform your styling routine. 

“Inherent in my message has always been to respect and support each other. Now, more than ever, please let us extend that respect and support to the black co...

Having curly hair can sometimes feel like a gift and a curse—on the plus side, you have gorgeous natural texture that most women would kill for, yet you ofte...