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New color trends come and go each year, but there are a few standouts that will carry on season after season. And in 2024, more than anything, clients are looking for show-stopping looks. More than any other service, highlights tend to be the constant thanks to their solid foundation and the ability to be customized for a variety of hair types. From gray blending to brightening a face frame or adding a sun-kissed finish, highlights will always be in style and this season we’ve seen the return of the Chunky Highlight for good.

What Are Chunky Highlights?

Thicker sections, thicker weaves, more contrasting color — this is exactly what the chunky highlight delivers. While highlights have always been created and customized based on hair type and density, we’ll see all hair types accepting the new chunky version.

While many of us will think of Kelly Clarkson and her tiger stripes, the new version of Chunky Highlights are slightly more diffused. They should be well thought out based on the haircut and go-to style your client will be wearing, but with a thicker finish, these highlights add much more drama to any look.

The Express Chunky Highlight

Alongside new color trends, everyone is also looking to spend less time in the salon. To meet these demands, the Express Chunky Highlight service is ideal! It offers a bold touch of color with a quick and effortless service. Plus, this formula uses Wella Professionals Koleston Perfect to tone, promising long-lasting results and the perfect tone between touch-up appointments.

Get The Look:

  1. Lighten: Wella Professionals BlondorPlex + 6%
  2. Root Tap & Neutralization: 30g Wella Professionals Koleston Perfect 5/82 + 30g 6/91 + 60g 4%
  3. Gloss + Tone: Rose Brown is created with 30g Wella Professionals Koleston Perfect 8/96 + 5g 0/65 + 90g 1.9%.


Add A Touch of Shine to Your Highlights

While Chunky Highlights will allow you to spread out the time between highlight appointments, one thing you should never skip out on is Wella Professionals Shinefinity treatments in between. Promising up to 250% shinier results and up to 50% smoother and softer hair**, Shinefinity is a must anytime you color. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to gray coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi