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A lighter hair color is often achieved by utilizing foils or on and off scalp techniques with a lightening agent like bleach. However, there are times when colorists can create stunning results using hair dye to lift the tone, also known as a “high lift." The result? Shiny, rich, healthy-looking results. How to achieve this? Wella Professionals Koleston Perfect is the ideal match.

What Is A High Lift Process?

High lift techniques are an ideal way to lighten hair color without using bleach. Instead of a bleach and tone process, a high lift hair color involves using a hair dye to effectively lift and tone the hair color in one step. This is done with a permanent hair dye like Wella Professionals Koleston Perfect.


Why Use Wella Professionals Koleston Perfect?

In addition to a range of shades with natural and vivid results, Wella Professionals Koleston Perfect is the first and only professional hair color combining uncompromised color performance with Metal Purifier ME+ dye technology for true-to-tone color and protection from damage.


Blonde Without Bleach

Wella Professionals Koleston Perfect’s Special Blonde collection has the ability to lift up to 5 levels and comes in a range of gorgeous blonde shades of all levels. From warm to cool, neutral and natural — Koleston Perfect can be used to add highlights or a lighter tone globally. Because this permanent line also offers up to 100% grey coverage, it can be the ideal option for clients looking to cover or blend their greys.

If your client is looking for a soft, blended and perfectly toned highlights or color in a single step, Wella Professionals Koleston Perfect is ideal. However, if your client is below a level 5 or wants a platinum or vivid finish, it could be best to stick to bleaching and toning techniques utilizing Wella Professionals BlondorPlex + Blondor Permanent Liquid Toners or Shinefinity.


Taking Care of Your Tone

Like any color process, high lift hair color lasts longer and looks its healthiest when proper home care is established. To keep your color looking fresh, add Wella Professionals Color Motion+ Shampoo and Conditioner to your daily wash routine. Formulated with WellaPlex, this duo will help build strength from the inside out and provide up to 8 weeks of color protection. To add to the look and feel and encourage healthier-looking hair, follow this with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue — a leave-on spray that repairs hair damage in just 90 seconds*. In just one use, hair is visibly transformed to reveal 99% less breakage**, 12x smoother*** results, and shine that lasts up to four washes. * When using ULTIMATE REPAIR Step 3 ** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo. *** Vs. non-conditioning shampoo 


Wella Professionals Color Motion+ Shampoo ($25.00), Wella Professionals ColorMotion+ Conditioner ($25.00)Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00).


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi