47ebff0d1d41cd6ae704 damage

Damaged hair results from a variety of reasons. From excess coloring to heat styling or waiting too long between haircut appointments — everything from the sun to your water can cause damage, breakage and consequently dull strands. To combat damage and repair hair, we’re got a few rules to abide by and a hero product range that has the ability to transform your strands in just 90 seconds. Enter: Wella Professionals ULTIMATE REPAIR.

Top Tips to Heal Damaged Hair

Focus on Scalp Care

When we experience damage, breakage or not-so-great hair days, we tend to look at our strands as the problem. However, a great deal of hair issues can actually stem from the scalp. By treating this area first, you’ll welcome in a whole new host of benefits. If you’re not sure where to start with your scalp care, pick up a pre-shampoo treatment to cleanse excess product, mineral and environmental buildup. We love the Wella Professionals Elements Purifying Pre-Shampoo Clay treatment. Formulated with Kaolin Clay it will cleanse the scalp of excess sebum while rebalancing the hair for a purified feel.

Wella Professionals Elements Purifying Pre-Shampoo Clay ($20.00).

Repair From the Inside Out

The key to healing damaged hair isn’t just by applying moisturizing ingredients to the outside of the strand. Investing in products that penetrate the hair to rebuild from the inside out is key to building stronger, more resilient hair. Wella Professionals ULTIMATE REPAIR Shampoo and Conditioner is formulated with Alpha Hydroxy Acid (AHA) to rebuild the inside and Omega 9 AHA to replenish the outside layer of the hair. Start with ULTIMATE REPAIR Shampoo with Metal Purifier technology to remove impurities from the strands that cause damage and follow with ULTIMATE REPAIR Conditioner with a deep nourishing blend that visibly repairs damaged hair and leaves hair looking healthier and shinier* after each use. *vs. non-conditioning shampoo.


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00).

Rebuild Your Bonds

Broken bonds and damaged hair go hand in hand, which is why bond builders are key to repairing damaged hair. Your best line of defense is utilizing a product that repairs bonds from the inside and replenishes hair on the outside. This is where Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue comes in handy. This luxury spray can repair hair damage in just 90 seconds* to create visibly healthier hair. With just one use, you’ll notice 99% less breakage**, 12x smoother***, and shine that lasts up to four washes. Thanks to Alpha Hydroxy Acid (AHA) which rebuilds the inside strength of the hair and Omega 9 which replenishes the outer barrier of damaged hair, this miracle worker instantly repairs all hair types in seconds. *When using ULTIMATE REPAIR Step 3 ** When using ULTIMATE REPAIR Step 3. Instrumental test versus non-conditioning shampoo. *** Vs. non-conditioning shampoo

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($95.00).


Heat Protectants are a Must

Apart from normal daily damage, heat is one of the biggest culprits when it comes to breakage. Luckily, there is a quick and simply fix that can help cut down on this issue when styling. Wella Professionals EIMI Thermal Image Heat Protection Spray is a two-phase heat protection spray that offers protection up to 220°C. Designed to protect the hair while also creating a light hold and shine, you’re able to achieve smooth, shiny results while also cutting down on heat damage.

Wella Professionals Thermal Image Heat Protection Spray ($20.50).


Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi