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Due to its versatility and ability to look beautiful on a wide range of levels and tones, natural chocolate is slated to take over the expensive brunette trend this season. 

Chocolate color naturally takes over around this time of year, but the shade is now a year-round choice for blondes and brunettes. A neutral tone that was previously created by mixing warm and cool tones, the new Natural Chocolates color family from Redken allows both gray coverage and blonding clients to achieve the top color trend of the season. 

The Top Hair Color Trend of 2023

Natural Chocolates

This color has become so popular because rich, chocolate tones feel luxurious and create an even, balanced finish. This neutral shade features a brown to tan background for natural-looking results with blue and mahogany reflects to add depth and cut down on brassy undertones.

Whether you’re looking for gray coverage or to refresh with a glaze, Natural Chocolate Shades are available in Redken Cover Fusion and Redken Shades EQ Bonder Inside

Redken Cover Fusion

Pick from 4NCh, 6NCh or 7NCh to create multi-dimensional 100% gray coverage results with a low-ammonia formula.

Cover Fusion is the obvious choice for gray, white or color-resistant hair coverage. The formula ensures uniform coverage and lasting results while guarding against loss of elasticity and delivering conditioning results.


Redken Shades EQ Bonder Inside

Shades include 04NCh Dark Chocolate, 06NCh Ganache and 07NCh Fondue

Shades EQ Bonder Inside is an all-in-one treatment that bonds and tones in one step to strengthen and protect the hair. The Redken Triple Acid Complex of Citric Acid, Taurine and Erythorbic Acid strengthens sensitized hair and reduces alkalinity post-lightening delivering a smooth cuticle for shine and condition. 

No matter the natural chocolate shade you choose, color upkeep should always be a priority. Incorporate color-specific shampoos and conditioners and targeted styling products to preserve color.


At Home Product Suggestions:

Acidic Bonding Concentrate Shampoo Conditioner

This Sulfate-free formula adds bond-building results to your cleansing routine and provides repair, conditioning and hair color fade protection to damaged hair. *If you have fine or thin hair, swap Redken Acidic Bonding Concentrate Conditioner for Acidic Bonding Concentrate Lightweight Liquid Conditioner.  





Redken Quick Blowout

Heat protection is essential, especially for color-treated hair. This styler will shorten blow dry time, protect against heat styling, and help you achieve a smooth, effortless blowout. *If you’re looking for added volume, reach for Redken Big Blowout



Redken Oil For All

Whether heat styling or air-drying, this multi-benefit hair oil protects against heat and frizz while providing instant shine for all hair types. 


Redken Deep Clean Dry Shampoo Jumbo

By cutting down on how often you wash, you effectively extend the life of your color. This cult-favorite formula is ideal for all hair types for a cool, clean finish.