B099c86373dac82b64a2 blonde

Champagne, buttery, or “natural” blonde — the top hair color trends of 2023 are proving to be vibrant, both in color and in finish. And, if the SS2023 runways were any indication, high-gloss finishes will be everywhere. This means that no matter the hue, achieving radiant shine will be the ultimate goal and Wella Professionals Shinefinity is the top way to get a polished finish!

Refreshing your shade

Summer color is achieved by starting the transition between winter and spring. If you decided to try on a deeper shade during winter or have simply let your roots grow out, now is the time to refresh those strands. To achieve a bright finish come May, start planning your highlight and glaze appointments now.

Ask your stylist for face-framing highlights or a bold money piece for immediate impact. From here, you can work in regular highlighting appointments to gradually lighten your hair over time. The key to loving your hair throughout the entire process is Wella Professionals Shinefinity. This demi-permanent hair color will create a shine you can feel from start to finish, allowing you to enjoy every step of your blonde journey.

Blonde inspiration

Serving up some serious inspiration, Wella Professionals Ambassador Patricia Nikole (@paintedhair) shows us how to achieve a stunning Champagne Blonde using Wella Professionals BlondorPlex + Shinefinity.


Repairing blonde hair

Anytime you color your hair, it's a great idea to consider the upkeep. More often than not, with blonde hair, repair should be at the top of your priorities. After refreshing your blonde, Wella Professionals Fusion is ideal for rescuing dry, dehydrated, and sensitized strands. Start in the salon with a Wella Professionals Amino Refiller Fusion treatment and follow on at home with Wella Professionals Intense Repair Fusion Shampoo, Conditioner, and Mask.

Step 1

@wellahair Who's ready for more ASMR?  If your blonde hair needs repair, #Fusion comes to the rescue Have you tried our range yet? #wella #wellahair #hairtok #hairoftiktok #wellacare #haircare #haircareroutine #healthyhair original sound - Wella Professionals


Shampoo hair with Wella Professionals Fusion Intense Repair Shampoo to prep strands for treatment.

Step 2

@wellahair We've got this #Fusion ASMR on repeat today Does you blonde hair need repair? Contact your Wella salon today & book a Fusion Amino Refiller service for gorgeous, healthy hair #wella #wellahair #hairtok #hairoftiktok #wellacare #haircare #haircareroutine #healthyhair original sound - Wella Professionals


Apply Wella Professionals Amino Refiller, comb through, and apply gentle heat.

Step 3

@wellahair It's SO satisfying, isn't it? Make sure you add our #Fusion Intense Repair Mask to your at-home haircare routine for intensely repaired, strong locks #wella #wellahair #hairtok #hairoftiktok #wellacare #haircare #haircareroutine #healthyhair original sound - Wella Professionals


Work Wella Professionals Fusion Intense Repair Mask through the hair, rinse, and then style as desired. Wella Professionals Fusion is the ideal service to complement and accentuate the shine of Wella Professionals Shinefinity!



Wella Professionals Fusion Intense Repair Shampoo ($25.00), Wella Professionals Fusion Intense Repair Conditioner ($25.00), and Wella Professionals Intense Repair Mask ($25.00). 

Get to know Wella Professionals Shinefinity

Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension or correct color.