9638b48c3ceef23d74e8 basalt

Just like the weather, as we head into fall blonde tones are cooling down. We’ll see a rise in platinum alongside much-loved golden blondes. with each trend highlighting ways to enhance your shade, completely transform your look, or add a bright bold block of color. Whether you’re going full blonde or looking to add blonding to your brunette shade, we’ve got 3 new blonde shades that you’ll want to ask for in the salon.

3 Fresh Blonde Shades for Fall 2023 

Basalt Platinum

The coolest of the blondes — platinum naturally brings a brightened finish. To ensure you’re keeping depth, the addition of charcoal from basalt keeps things effortlessly cool. Pre-lightening the hair will intensify the finish and allow you to control the light and depth of the finished look.  Once hair is prepped, the tone can be added globally with Wella Professionals Shinefinity to perfect the color and also add up to 250% shinier hair* and up to 50% smoother and softer hair**. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color.  To get the look use Wella Professionals Blondor MultiBlonde + 6% to lighten, then add depth and shadow with Wella Professionals Shinefinity 06/0 + 07/12 then finish with a Flash Glaze of 40g Shinefinity 010/6 + 20g 010/8.


Italian Clay Blonde

This is an ideal shade for anyone looking to enhance their brunette color or tone down excess fading from summer. Heading into the fall months, Italian Clay Blonde adds richness and slight warmth to any blonde or brunette. Depending on your starting base and the amount of highlights you currently have, adding an express service to brighten the face or add a pop of color with chunky highlights can elevate your look for the season ahead. Simply pre-lighten with Wella Professionals BlondorPlex + 6% then add depth and neutralization with Wella Professionals Koleston Perfect 5/82 + 8/97 and then finish with Wella Professionals Shinefinity 010/10 to add the shine, tone and softness Wella Professionals — the the N°1 Salon Color Brand in the world* — is known for. *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.


Pastel Mauve

Pastels aren’t only reserved for springtime! The addition of cooler pastel shades during fall help set your style apart, especially when it’s paired with color blocking. We love a look that combines seafood blues and mauve platinum to lighten medium brown or dark brown tones with a cool finish. This vibrant color is created by prepping hair with Wella Professionals Blondor Freelights and then adding depth, tone and shine with Wella Professionals Shinefinity. For depth Wella Professionals Shinefinty 08/8 + 00/00 + 00/89 was key. Then, add a Flash Glaze with Wella Professionals Shinefinity 010/6 + 00/66 for added luster and shine.

Color Upkeep for Blonde Hair

While all hair tones benefit from reparative hair care, blonde tones especially need extra TLC. To repair any signs of damage and improve the look and feel of the hair, pair your new blonde shade with Wella Professionals ULTIMATE REPAIR. This line, consisting of a Shampoo, Conditioner and Miracle Hair Rescue, looks after the integrity of your hair from wash to style. Promising hair that is visibly transformed by repairing hair damage in 90 seconds* for 99% less breakage* and 12x smoother*** hair. *Instrumental test versus non-conditioning shampoo **When using Ultimate Repair Shampoo, Conditioner, and Miracle Hair Rescue, *** Vs. non-conditioning shampoo


Wella Professionals ULTIMATE REPAIR Shampoo ($25.00)Wella Professionals Ultimate Repair Conditioner ($25.00), and Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00).


Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glossing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

  • 37 Demi-Permanent Shades that are intermixable for endless color options
  • Offers up to 250% shinier hair*
  • Up to 50% smoother hair**
  • Up to 50% softer hair**
  • Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
  • Tones that last up to 6 weeks
  • Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
  • Can be used on natural hair color, after lightening, or in addition to grey coverage services.
  • Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
  • Pick from Cool, Warm, Naturals, or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
  • Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
  • 1 Shinefinity tube sold every 10 seconds in the world.

*versus untreated bleached hair

**Instrumental testing vs. our regular demi