New Articles

The ’90s hair accessory you couldn't live without has made its return. That's right, scrunchies are back! The key to sporting the retro hair tie is to give i...

Romantic, ethereal, classic. Botticelli was most known for his portrayals of Madonna and Child or Venus and Mars, but like any great work of art — his style ...

Sometimes keeping up with the “hottest trends” might feel like Whac-a-mole. Short one-length bobs one day and length and layers the next. Not to mention the ...

It seems as though everyone is ready to let loose and get back to styling this season. With countless new trends from the bixie to the boy bob and expensive ...

A quick and easy guide to an at-home gel manicure!

The latest makeup trend to go viral on TikTok involves a quick and simple tip that uses concealer or nude eyeliner to create a negative-space look. Curious i...

2022 has brought with it a whole new set of trends inspiring both stylists and clients alike. Getting ready for a fresh start this year, HOB Academy Head of ...

Being beauty obsessed, we spend a great deal of time worrying about our skin care routine — applying SPF, using color-safe shampoo and guarding our strands a...

With the thought of lockdowns (hopefully) behind us, many clients are booking into the salon looking for a serious refresh. We’ve already seen a flurry of tr...