New Articles

“This pandemic has turned our industry upside down, and it has forced us all to reassess what we do and how we do it.  With mobile devices being the new clas...

A great way to bond with your clients, either in the chair or from a distance, lies in the ability to give them solid styling advice. It adds value to your s...

Upstyles are taking on an elegant edge this season and this sweeping twist is the perfect style for any occasion. If your client is looking for a festive way...

With a return to tailored cutting, bobs of all shapes and sizes made their way into trend forecasts all over the world. One of the most iconic stemmed from a...

Ask any experienced stylist the key to creating the perfect blow-dry and they’ll agree it’s all about prep, tools, and practice, practice, practice! Whether ...

As bobs, lobs and everything in between has gained popularity the past few season’s, we’ve seen a return to the art of cutting. After a few long months of pu...

According to Andrew Carruthers, Education Director for Sam Villa, there are three things to focus on when blow-drying hair that tends to tangle easily – prod...

Baby, it’s cold outside and no one wants to leave the salon (or house) with wet hair. Around this time of year, there’s a great rush to get out of the house ...

In an effort to create an innovative tool for progressive stylists, Sam Villa Professional has just launched the Sam Villa Vision Professional Ionic Blow Dry...