New Articles

Embracing a new normal isn’t just about adopting new policies that keep both clients and stylists safe—it means stocking up on items that will ensure you can...

As some states begin to ease stay-at-home orders and enter the first phases of reopening post-quarantine, some stylists are getting ready to head back to the...

As summer begins to bloom, endless amounts of style inspiration is about to flood your feed. Chances are you’re on the hunt for a new way to define your styl...

Most hairdressers will agree - going to Cosmetology school and getting your license are just the beginning of “beauty school”. While you will learn key found...

As we all navigate the changing landscape of our daily lives, Wella Professionals is aiming to inspire and educate while enhancing connection through a wide ...

In the world of Youtube tutorials, Insta-stories and Facebook Live, the salon guest is now more informed than ever. Thanks to the internet, you might know mo...

Social media has always been a great tool to gather inspiration, and now more than ever stylists can rely on digital platforms for motivation. With time to l...

While we have always loved and appreciated natural texture, recent style movements have made it more socially celebrated. Men and women everywhere are swappi...

In the age of instant gratification, online tutorials and one-click shopping — clients are always moments away from making major hair faux pas’. Case in poin...