New Articles

Matthew Tyldesley shares his experience working North Carolina Fashion Association Style Week and how he created the looks for each brand.

Joey Oso shares his Hammering Nails collection, and gives insight into how he created this highly artistic and very personal collection.

We caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of the amika team.

As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.

We were honored to catch up with our Reigning Supreme Artist Inception Hair Studio to learn more about the ongoings in the salon as well as some insight into their winning image!

Headstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of place, big hair going flat, or curls dropping.

amika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.

The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!

Nothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout