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Behind the Scenes at NCFA Style Week

Matthew Tyldesley shares his experience working North Carolina Fashion Association Style Week and how he created the looks for each brand.

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How I Created my Hammering Nails Collection

Joey Oso shares his Hammering Nails collection, and gives insight into how he created this highly artistic and very personal collection.

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An Inside Look Into Destination NYFW and Beyond

We caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of the amika team.

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DNYFW 2015 Registration is Open!

As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.

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Featured Salon: Inception Hair Studio

We were honored to catch up with our Reigning Supreme Artist Inception Hair Studio to learn more about the ongoings in the salon as well as some insight into their winning image!

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amika Headstrong Hairspray

Headstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of place, big hair going flat, or curls dropping.

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amika's Sexture Campaign

amika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.

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amika NYFW FW15

The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!

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Get the Look: Bombshell Blowout

Nothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout


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