Articles

Depending on your shade and specific service there are various tips that you can utilize the improve the appearance. With Wella Professionals, there are plenty of options to improve color whether you regularly cover greys, have vibrant pink streaks or prefer to enhance your natural tone. 

The beauty of curly hair is that each head of curls is uniquely different. What works for one curly client might not work for another and because of varying curl patterns within one head, multiple techniques may need to be explored. To get a jump start on the change in season and to learn new ways to embrace your curls, take a peek at our top care tips for naturally curly hair!

If you’ve already brushed up on the latest summer color trends, now is the time to follow up with a curated care routine. With many opting to go lighter and brighter or adding a new tone, it’s ideal to swap out winter products in favor of a lineup that will help hair color last. During the summer months, the sun and heat damage can take a toll on tone — so whether your client has undergone a total transformation or simplified their routine, make sure they’re ready to care for their new color this summer.

Extending the vibrancy of your hair color comes down to how often you book appointments and how you take care of your hair in between. Understanding the type of color service performed on your hair can help you make better decisions regarding color longevity. Below we’re detailing some Wella Professionals’ cult-favorite color services to help you better understand how to achieve the best upkeep for your shade. 

An iconic cut meets 90s volume with the latest bob trend — the airy bob. This look combines a stellar shape with tons of volume for maximum impact and ease in styling. This modern-day bob is the answer if you’re looking for a new low-key style.

Skipping wash day isn't just about saving time. Extending the time between shampoos can cut down on split ends, extend the longevity of your hair color and help combat dry hair and frizz. Sounds heavenly, right? If you're used to washing your hair daily or every other day, you might need to start hair training to extend the days between washes. 

From bobs to pixies, hybrid bixie’s or shoulder-grazing chopped bobs, shorter, more tailored styles are becoming more popular. Are you ready for the demand from clients? “I may be optimistic, but it seems the popularity of short hair has been bubbling away for the past year, especially on the catwalks, and we are now beginning to see an emergence of clients asking for something different,” says HOB Academy International Creative Director, Akin Konizi.

Damaged hair results from a variety of reasons. From excess coloring to heat styling or waiting too long between haircut appointments — everything from the sun to your water can cause damage, breakage and consequently dull strands. To combat damage and repair hair, we’re got a few rules to abide by and a hero product range that has the ability to transform your strands in just 90 seconds. Enter: Wella Professionals ULTIMATE REPAIR.

Each season brings a new set of rules — from how we dress to the products we put in our hair. But when it comes to curl care, it’s a year-round affair. Curly and coily hair textures benefit from consistent care with targeted products. To ensure your curls look best next season, it’s time to start that curl routine now. From instant moisture to long-term improvement — here are our top tips for caring for your curly and coily hair.

Summer, a.k.a. the perfect season to air-dry your hair is here. Whether you’re a pro or are just starting on your air-dry journey, there are plenty of excellent ways to enhance your texture pattern to make the most of your style this season. Read on to see our favorite ways to style wavy and curly hair this season.

It's not just the hair color or the style you choose, great hair in 2023 means upgrading your routines to achieve strong, healthy hair. Apart from regular trims and gloss appointments, bond care has proven paramount to be one of the top requests in the salon and at home to treat damage and repair the hair. Whether you’re looking for a quick fix or a new routine, we’ve got a new haircare hack to easily add bond repair to your daily regimen.

Want to beat the end of summer blues? How about the potential of unlimited great hair days ahead? While the warmer months tend to be the most loved time of the year, they can also be the harshest on our hair. Elevated humidity can lead to frizz and between heat styling, UV exposure, salt water, and chlorine, your hair is susceptible to a great amount of damage. According to this study conducted by Ariana Eginli and May McMichael, hair is most susceptible to breakage during the summer months, which makes fall the perfect time to restart your haircare routine.