
How To Get A Perfect Blonde Every Time
During the lightening process — whether you’re doing a balayage or performing traditional highlights or on scalp lightener, hair naturally pulls warm. Toners were created and perfected to enhance and adjust the hue of the hair after a lightening service to neutralize warmth or add a hint of color. Expanding the much-loved Wella Professionals Blondor Permanent Liquid Toners, there are now seven shades plus a Brass Kicker to enhance color with quick, reliable, and true-to-tone blonde results. Below, pick up on key toning tips and get the know the two new shades — Pale Quartz and Pale Amethyst — to get a perfect blonde every time!

Highlghting Tips To Get The Color You're After
Hair lightening can encompass a variety of techniques from balayage to foils and base bumps, and a range of shades that include blonde, bronde, brunette and red. With a host of alluring new hair color trends like expensive blonde and cinnamon brunette on the horizon we wanted to brush up on some of the top lightening tips to ensure you get the color you’re after.

Embrace Your Natural Color with Shinefinity
Whether you color your hair or not, natural-looking shades are more popular than ever. While minimalist color trends will be everywhere this season, the key to nailing the look is by enhancing your hair with a gloss for maximum impact. This is where Wella Professionals Shinefinity shines — literally.