Articles

Frizz can seriously impact your style. It can quickly ruin a blowout, cause your texture to become less defined, and strip your color of its vibrancy. While we can’t do anything to change the weather, you can add a few essential products and a must-have Shinefinity treatment to cut down on frizz and enhance your shade.

From cuts to styling and color — it all comes down to framing the face, which is why fringes have become so popular this season. Whether you’re looking for an update to your go-to shape or are thinking about getting brand new bangs, these are a few of the top fringe trends for 2023.

Hair slugging is the latest hair movement to go viral on TikTok, with 15.3 M views and counting. However, this "trend" is actually rooted in ancient Auyervedic practice and has been around for centuries. Curious about the process, we’re diving into hair oiling and how to work this into your beauty routine.