
Get Extra Creative With Your Color
Color trends are constantly evolving, and hair color gives us the ability to express personality, share diversity, and, most of all, be our most authentic selves. It has grown from a necessity to a luxury to enhance your look or create a statement. With everything from subtle placement and natural shades to vibrant colors — there are infinite ways to create with color.

How To Get Liquid Hair
The latest trend — liquid hair — is making its rounds on the metaverse as one of the season's top hair trends. While much of the look comes down to the health of your hair and the products used when styling, one key element requires your stylist's help.
The real secret behind liquid hair is a salon-only hair treatment that increases shine and perfects your color. Enter: Wella Professionals Shinefinity Glaze.

The Difference Between Wella Professionals Shinefinity and Color Touch
They’re both demi-permanent colors. However, Wella Professionals Shinefinity and Wella Professionals Color Touch are unique in their own ways. While they both promote intense shine, the ranges are helpful for specific applications and varying results. Not sure which to use and when? We’re detailing the differences between each range so you can get the perfect tone each time.