Articles

Color trends this season range from sun-kissed brunette to nude cashmere blonde, creamy pearl, cognac, and olive tones. While you might be privy to the shade you choose, how much do you know about the formulation approach or techniques used behind the chair? Read on to learn the difference between permanent and demi-permanent hair color to understand which you may want and the best choices for upkeep.

Bond builders can help repair heat damage or overworked, stressed-out strands. In addition, bond builders are even more essential for your hair color. Colorists often use bond builders during lightening or coloring, or post-service to prevent damage and help repair hair from the inside out. If you've already worked bond-builders into your hair care rituals, read on for reasons to add them to your coloring appointment.  

Grey coverage clients are looking for two things when managing their color — flawless results and low-maintenance upkeep. Up until recently, many relied on simple single-process touch-up techniques. However, as new education has suggested, there are better ways to service your grey coverage clients. Wella Professionals Grey Blending and Mirror Lights are two of the top techniques that are ideal for covering or blending greys. At the same time, adding Wella Professionals Shinefinity Glaze to every appointment is the key to more brilliance, shine, and better condition with less upkeep.