Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
July 31 2020 / Redken
Let's Talk About ToneGiving you the tools to communicate not only the shade you’re hoping to achieve but also the level and tone you want can make all the difference in how you f...
July 28 2020 / Redken
Haircolor Techniques For TextureExpand your knowledge about color techniques for textured hair or simply refresh your go-to routine, we’ve got a few tips for every colorist.
July 26 2020 / Redken
Your At-Home Curl Care GuideCurls can be pretty tricky, but with the right at-home care, you can keep your locks healthy, hydrated, and beautifully defined. Keep reading to see our top ...
July 18 2020 / Redken
Work From Home Hairstyling EssentialsWhile we’ve all slightly adjusted to connecting through screens, daily outdoor exercise and perfecting our “ISO” selfies, Zoom calls and virtual happy hours ...
July 17 2020 / Redken
Brushing Up on Shades EQWhether you’re a Shades EQ devotee or a hair gloss newbie, we’ve compiled everything you need to know about hair gloss treatments and how Shades EQ can help ...
June 29 2020 / Redken
Top Tips for Gray CoverageAs clients return to the salon, there is sure to be an influx in gray touch-up appointments so read on for the best way to achieve results behind the chair.
June 24 2020 / Redken
How To Restore Your Client’s Highlighted HairNo matter what the starting level or the desired finish, coloring hair to any degree begs the stylist and the client to be aware of the health of the hair. A...
June 18 2020 / Redken
The Dry Shampoo That’s Virtually UndetectableTo help carry you through the days you don’t shampoo, dry shampoo is a must. But as any low-maintenance girl knows, a lot of dry shampoos leave something to ...
June 15 2020 / Redken
The #1 Way to Strengthen Brittle StrandsSo, how do you fix brittle hair? The answer is focusing on nourishing and replenishing your hair’s strength from the inside out. And to do that, you need the...