New Articles

Giving you the tools to communicate not only the shade you’re hoping to achieve but also the level and tone you want can make all the difference in how you f...

Expand your knowledge about color techniques for textured hair or simply refresh your go-to routine, we’ve got a few tips for every colorist.

Curls can be pretty tricky, but with the right at-home care, you can keep your locks healthy, hydrated, and beautifully defined. Keep reading to see our top ...

While we’ve all slightly adjusted to connecting through screens, daily outdoor exercise and perfecting our “ISO” selfies, Zoom calls and virtual happy hours ...

Whether you’re a Shades EQ devotee or a hair gloss newbie, we’ve compiled everything you need to know about hair gloss treatments and how Shades EQ can help ...

As clients return to the salon, there is sure to be an influx in gray touch-up appointments so read on for the best way to achieve results behind the chair. 

No matter what the starting level or the desired finish, coloring hair to any degree begs the stylist and the client to be aware of the health of the hair. A...

To help carry you through the days you don’t shampoo, dry shampoo is a must. But as any low-maintenance girl knows, a lot of dry shampoos leave something to ...

So, how do you fix brittle hair? The answer is focusing on nourishing and replenishing your hair’s strength from the inside out. And to do that, you need the...