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What Is A Digital Perm?Sleek hair will always have its moment, but in 2025, the digital perm is making waves—literally. If you’ve ever dreamed of waking up with effortlessly undone...
Baby Goth Is the New Goth Glam—And It’s Already Everywhere
There’s a new mood in the air, and no—it’s not just the scent of SPF and chlorine. It’s Baby Goth season. Part Summerween, part Gen Z rebellion, this playful...
How to Get Jenna Ortega’s Bleached Brow Look—No Bleach Required
Want Jenna Ortega’s bleached brow look without the commitment? This low-maintenance hack gives you that ethereal, high-fashion finish—no bleach, no damage, n...
GlassCandy by EDGE Academy: Where Raw Edge Grows Up
EDGE Academy San Diego unveils GlassCandy, a six-look collection by Creative Director Anthony Edge and the EDGE Artistic Team that picks up where last year’s...
May 23 2020 / Redken
Celebrity Stylists Talk Home-Care: How to Handle Your Biggest Hair ProblemsIn the age of instant gratification, online tutorials and one-click shopping — clients are always moments away from making major hair faux pas’. Case in poin...
May 12 2020 / Redken
The "New" Salon Consultation - Tips & Tricks for Successful CommunicationThe consultation.The beginning of every appointment whether your client is new or tried and true. The consultation helps create clear communication between y...
May 09 2020 / Redken
Expert Advice to Perfect At-Home HairstylesSure, the first few weeks social distancing might have been spent in sweats and a messy ponytail, but now there are plenty of reasons to upgrade your at-home...
April 26 2020 / Redken
The Top At-Home Blowout TipsAfter a few weeks of social distancing, stylists and clients alike are starting the feel the impact. Tuning into digital resources and syncing up together is...
April 19 2020 / Redken
Learn Better, Earn Better, Live Better with RedkenAs the world continues to adjust to the effects of coronavirus, and the ways in which we live and work have changed, it’s more important than ever to stay co...
April 06 2020 / Redken
A Message to Our Redken FamilyHere at Redken, our mission is to empower YOU to learn better, earn better and live BEST!
While the world has changed, our mission has not. We are here fo...
March 16 2020 / Redken
Improve Split Ends & Reduce Breakage with The NEW! Redken Extreme Length Range!Clients are consistently on the search for a solution to the age old question - “How do I get my hair to grow?” No matter their style, the texture, color, or...
March 14 2020 / Redken
It’s High Time That You Embrace Your Natural HairAccording to a recent study, 65 percent of consumers have textured hair. That means, apart from the 35 percent of women who have naturally straight locks, ev...
March 12 2020 / Redken
Our Favorite Styles From Fashion Week AW2020The AW20 Fashion Month had an ebb and flow between attainability and sustainability. Designs were conscious and aware of their impact on the world as discuss...
