Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
September 17 2019 / Redken
The Change In Season Calls For A Change In ColorProgrammed as kids, post-Labor Day doesn’t just signal the inability to wear white pants, it also indicates “back-to-school” and the feeling of change associ...
September 16 2019 / Redken
Statements & Power Shoulders - NYFW Part IIAttainability and travel have become more popular than ever and looking at the spring shows this year the vibe is noticeable. Outfits have become less novelt...
September 15 2019 / Redken
The Top Looks From NYFW - Part IFashion month has officially begun and as we get excited for a new season of trends both on and off the runway, we can expect to see new styles popping up in...
September 11 2019 / Redken
Get Rid Of Post-Summer BrassYour clients have spent the better part of their summer showing off their newly highlighted hair all over town, which means they’ll be texting, asking how to...
September 06 2019 / Redken
Colorful & Coveted - All Things Mochi SS 2020All Things Mochi has captured the hearts of many with their various collections of bright colors, bold prints and attention to cultural detail. Handcrafted b...
September 05 2019 / Redken
Redken's NEW! Triple Pure 32 Hairspray - Available In September!A fan favorite, Triple Take 32 is now available sans a strong smell with the latest: Triple Pure 32. With the same strong hold, flexible finish, but now with...
September 03 2019 / Redken
"Summer Hair" You Can Wear All Year LongAs we gear up for fashion week and an influx of styles, we’re still holding on to some of our summer favorites to keep the vibes going strong. Keep reading t...
August 31 2019 / Redken
Steps To Take Before Getting Your Hair ColoredThe great thing about building a clientele is watching their hair come to life. Seeing it change and develop over time and working with them to teach them ev...
August 24 2019 / Redken
How To Pick A ProcessWhen it comes to coloring your hair, besides picking the shade the next thing you’ll need to do is pick the process. From single process to balayage and high...