Hottest Stories
Lip Oil Nails Are the Glossy, Sheer Manicure Taking Over FallLip oil nails are bringing their juicy, glass-like finish into fall 2026 with sheer shades of cherry, rosewood, caramel, and berry. Discover how to get the g...
If your hair always feels dull, dry, or difficult to style, your routine may be missing the basics. Learn why cleansing, hydration, and scalp care are the ke...
Want your lipstick to survive coffee, lunch, and everything in between? Makeup pros share the simple prep, layering, and setting tricks that help lip color s...
We spoke with Daniel Mora, Wella Professionals Ambassador, about what it means to position your salon as trend-forward today, why differentiation has become ...
June 26 2018 / Sam Villa Professional
Size Matters—Especially When It Comes To Your Curling IronStanding in the styling tool aisle of your favorite beauty retailer can be intimidating. From flat irons to volumizers to curling wands, there are hundreds o...
June 15 2018 / Sam Villa Professional
Must-Have Hair Supplies To Pack In Your Carry OnSummer is officially here and we see travel in your future! The best part about traveling during the warmer months is the ability to pack light since swimsui...
June 06 2018 / Sam Villa Professional
5 Life-Changing Styling Hacks That Will Help You Survive SummerWhen heat and humidity are through the roof, the last thing you want to do is tend to your strands. What if we told you there were easy hacks that promise to...
June 05 2018 / Sam Villa Professional
Crimping Is Cool AgainWhile this has been a salon favorite for a few years now, crimping has now become mainstream. As guests and salons begin to incorporate this into their lookb...
May 31 2018 / Sam Villa Professional
How To Cut A Modern ShagThe latest movements we’ve seen within the industry prove that anything goes. Trends may or may not be irrelevant and clients are wearing whatever pleases th...
May 25 2018 / Sam Villa Professional
Are Trends Relevant?In the past, the professional beauty industry relied on trends for profitability. Every February and September runways tout exaggerated themes for impact a...
May 14 2018 / Sam Villa Professional
Precision Cutting Tips With Andrew CarruthersThere is a great amount of detail that goes into a haircut, from the sectioning to the tools used to create the desired effect – even the most simple cut is ...
April 29 2018 / Sam Villa Professional
It-Girl Approved Festival Season StylesFrom Byron Bay to Coachella Valley, music festival season has officially started. While you frolic in the sun and don your favorite Bey-chella outfit it’s ti...
April 28 2018 / Sam Villa Professional
Thermal Styling For Today's TextureTexture and the creation of it in a hairstyle have become one of the most prominent trends of the past few seasons. As stylists and clients alike learn to wo...