New Articles

Living in a constantly connected world with more obligations than ever, we realize just how precious our time truly is. Due to everyday demands, many of us a...

The blowout is officially back this season, but do you have all the products needed to get the look? We’ve spent so much time air-drying our hair that gettin...

Mushroom blonde has been a huge hair trend for the past few seasons. Creating a brunette version of this was a natural next step! In this tutorial JOICO Bran...

Many clients are looking for a big change around this time of the year. From a drastic chop you’ve thought about season after season to a dramatic new hair c...

Dry shampoo does far more than just extend the life of second-day styles. With the ability to add volume for fine textures, clean hold for an up style or sim...

When’s the last time you got a gloss? Contrary to popular belief, gloss treatments — like Redken Shades EQ — aren’t just for clients who regularly color thei...

Halloween is literally just around the corner! If you or your clients are struggling for last-minute Halloween costume inspiration look no further! Karla Val...

Whether you’ve watched these hits, are waiting for the release or simply need a pop culture Halloween costume to get behind, we’ve got you covered. Read on f...

The backbar has always been one of the best places to chat about products. Clients are in a relaxed environment, usually not looking at their phones, and are...