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Hair Mask vs. Deep Conditioner: What's the Difference and How Do You Choose?Hair mask or deep conditioner? While the two treatments have plenty in common, there are a few differences worth knowing before your next wash day. Here's wh...
How To Tightline Your Eyes Without Looking Like A Raccoon
Tightlining can make your eyes look instantly more defined, but keeping it in place is another story. Discover the long-wearing formulas and application tric...
Short November Nail Ideas That Feel Right for Fall
Looking for short November nail ideas? Discover the best fall nail colors for short nails, from espresso brown and oxblood to olive green, smoky mauve, and t...
Wedding Nail Ideas for Every Bridal Style, From Classic to Unexpected
Searching for wedding nail ideas? From classic French manicures and milky pink polish to pearl chrome, floral nail art, and bold red nails, these bridal mani...
Top Tips To Achieve Effortless Blonde
Although great hair color starts in the salon, when it comes to keeping your blonde or highlighted hair loo...
Summer Travel Tips For Your Hair
Whether you’re braving the plane or road-tripping for the win, travel is no excuse for bad hair. So many pr...
The Best Products For Wavy & Curly Clients
Each client has their own individual hair pattern that is completely unique. This season, finding new ways ...
Texturizing Tips for Stylists
In order to grow and maintain a flourishing clientele, you'll want to brush up on the latest techniques and...
Cutting Tips: How To Make Sure Both Sides Are Even
No matter your skill level, when cutting hair it is common to finish an initial guide, cross-check a cut, a...
2021 Summer Hair Color Trends Made Easy
The 2021 summer hair color trends are beautiful, bold, and full of life, check out a few of our favorites a...
The Top 3 Summer Styles
Whether you prefer low-maintenance looks or you're in the mood for an intricate feel, Alterna's latest coll...
Brunette Color Trends You're About to See Everywhere
The jury may still be out on whether or not women with lighter locks have more fun than their brown-haired ...
Classic Design & Modern Innovation: The New Classic Serie...
A solid pair of shears is one of those investments that will ease your work behind the chair and help turn ...
