Hottest Stories
The Messy Fringe Is Summer's Coolest Low-Maintenance Hair TrendThe messy fringe is summer's coolest low-maintenance hair trend, bringing soft texture and effortless movement to every haircut. Here's what defines the look...
Bleached hair faces its toughest season during summer, but a few smart habits can help keep strands soft, glossy, and healthy. From UV protection to bond-rep...
Prime Day 2026 is packed with beauty deals, but only a handful are truly worth the hype. From Olaplex haircare and EltaMD sunscreen to Laneige's cult-favorit...
From soft beachy plaits to sleek ponytail braids, this summer’s braid trends are all about texture, movement, and effortless polish. These chic braid ideas f...
February 24 2024 / Redken
The Difference Between Redken Color Gels Oils & Shades EQFrom your favorite color brush to your trusted blow-dryer, as hairstylists — it’s all about the tools and products to help us achieve the look. Because we ne...
February 18 2024 / Redken
Moisture Vs. Protein: Customize Your Care with Acidic Bonding ConcentrateWhen it comes to repairing damaged hair — a customized treatment is essential for a few reasons. First, not all hair damage is equal. Second, to repair the h...
February 05 2024 / Redken
How To Reverse Hair DamageDry, weak hair, frizz, unmanageable hair, brittle, split ends, breakage, and highly sensitized hair — these are all common signs of hair damage. Whether your...
January 28 2024 / Redken
How To Enter The Redken Gloss Boss AwardsIt's your time to shine! The Shades EQ Gloss Boss Awards is a contest featuring your favorite Blonde Shades EQ creations! The winner gets a chance for their ...
January 20 2024 / Redken
Introducing New! Redken Acidic Color GlossIt's your time to shine! In-salon gloss treatments have always been the #1 way to add shine to your hair, but now there’s an innovative at-home option to ext...
January 16 2024 / Redken
Quiet Luxury Hair Trends To Put On Your RadarHair color naturally begs to be darker during the colder months. In addition to craving these colors, the new trend toward “quiet luxury” is also influencing...
January 13 2024 / Redken
Unveiling the Season's Hottest Hair Color Trends: Gray Blending & Cowgirl CopperHair color trends are continuing to make bold statements this season with a range of shades you’re sure to fall in love with. From the subtle sophistication ...
December 17 2023 / Redken
The Best Hair Color Trends of 2023The leaves have just begun to turn and as we swap out our wardrobes and enjoy the addition of sweaters and boots to daily life, the hair color trends have al...
December 16 2023 / Redken
The Top Bonding Hair Treatments to Add To Your Holiday WishlistThe holidays are a perfect time to indulge in a little self-care. To get everyone in the mood this season, we’re breaking down the best bonding hair treatmen...