Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
May 27 2022 / Redken
The 90s Trend We Can't Get Enough Of – Baby BraidsBaby braids broke the internet a few times in 2020 and 2021 and aren’t going anywhere in 2022. The reason why this trend continues to make movement is becaus...
May 25 2022 / Redken
Beauty Basics: Hair Color 101Each season there are countless new hair trends released — from cuts to color and endless style sensations. Learning how to decode the look and explain it to...
May 21 2022 / Redken
Now Trending: Greige BlondeThe past few years, color trends have centered around everything natural-looking and low-maintenance, we’ll see this continue in 2022, but with breakout styl...
May 17 2022 / Redken
The Top 2022 Hair TrendsReady for a new season of style? We’re all looking forward to refreshing our styles to hit the ground running so below we detail some of the top hair trends ...
May 08 2022 / Redken
The Top Treatments to Combat Hair DamageWith so many new hair style and color trends on the horizon, we’ve all embraced a new styling routine this season to keep up with the trends. The only downfa...
March 24 2022 / Redken
Expert Hair Color TipsBonder Inside is available in a range of products from Redken including Shades EQ and Flash Lift formulas, and even home care with the new Acidic Bonding Con...
March 10 2022 / Redken
How To Add Depth To Your HaircolorThe blonder the better? Not always! While the summer season was full of highlight appointment after highlight appointment, as we make our way into winter cli...
February 19 2022 / Redken
How To Add Volume to Your BlowoutEveryone wants to feel a little special around this time of year. That can include a sparkly new sweater, killer boots or rocking the latest accessories from...
February 18 2022 / Redken
Product Picks for a Post-Winter Hair ResetAfter a dry season of chapped lips and applying heaps of moisturizer to try and save your skin we’re finally rounding the corner to more favorite weather, wh...