Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
February 25 2021 / Redken
Achieve Blonde Without BreakageAnytime hair is lifted, you run the risk of altering or damaging the bonds inside the hair structure. By utilizing a lifting agent with a bonder additive alr...
February 25 2021 / Redken
Why You Should Care About The pH of Your HairIn addition to acidic hair color, there’s a new range — Acidic Bonding Concentrate — that can give you the same stellar results in the salon and at home. Rea...
February 19 2021 / Redken
Easy Styles To Refresh Second-Day StrandsWhile we all love a fresh blowout, washing your hair every day (or even every other day) is just not a sustainable option. Taking back time and energy, refre...
February 18 2021 / Redken
Sunkissed Blonde In A BottleFrom cuts to color, and even the way we style, natural hair trends are being embraced all around and with the latest release from Redken, achieving a natural...
January 21 2021 / Redken
The #1 Way To Extend Your BlowoutThese days, it might feel like styling your hair requires a great deal of effort. As we’ve embraced a “new normal” of wash and wear hair and air-drying techn...
January 20 2021 / Redken
Global Education Goes Digital with Redken Symposium Virtual Connection 2021Rounding the corner of our “new normal” and ushering a season full of innovation, this year Redken presented its first-ever Redken Symposium Virtual Connecti...
January 04 2021 / Redken
Seasonal Tips for Fighting FrizzWhat causes hair to frizz?
While many attribute the great downfall of frizz to moisture, the harsh reality is that the lack of moisture within the strand ...
January 03 2021 / Redken
Beat The Cold With These Tips for CurlsIf you’ve spent the past few months avoiding heat-styling (an added benefit of social distancing), you’ve probably noticed how bouncy, well-defined, and friz...
January 01 2021 / Redken
Damage Repair for Color-Treated HairAfter a warmer-than-usual summer, the cooler temperatures have been a welcome sight. However, between the cold of the outdoors and the heat from the indoors,...