Hottest Stories
Why Everyone Is Asking for the Scandi Bob Right NowThe Scandi Bob is the minimalist haircut defining 2026, blending clean lines, soft movement, and effortless structure. From styling tips to face shape advice...
Polka dot nails are proving to be one of the year's most versatile manicure trends, and they're evolving beautifully for fall. From minimalist dot accents to...
Treating sensitive skin doesn't require a complicated routine. Discover how to calm irritation, strengthen your skin barrier, and build a simple skincare reg...
The best hairstyles for mature hair are no longer about rules, but about refinement. From soft-structure bobs to collarbone-grazing clavi cuts and movement-f...
March 29 2021 / Redken
Addison Rae Debuts A New Bronde Haircolor at the 2021 Kids' Choice AwardsKnown for her viral TikTok videos, dancer Addison Rae shows off a bold new move with a golden bronde hair transformation. Lightening up her go-to brunette ju...
March 28 2021 / Redken
Refresh & Reset: The #1 Way To Save Time & Your StyleWe all love the extra hours of sunlight daylight savings brings, but let’s face it: the time change takes a little getting used to. As we spring forward we g...
March 22 2021 / Redken
How To Repair Damaged HairWhen it comes to the health of your hair, many feel as though once the damage has been done there is no going back. However, you’d be surprised at how much a...
March 09 2021 / Redken
2021 Critics Choice Awards: How To Get Blonde Like BakalovaBulgarian actress Maria Bakalova took home the win for Best Supporting Actress at this year’s Critics Choice Awards and stunned the audience (through Zoom) w...
March 07 2021 / Redken
A Brand New RedkenBacked by both state-of-the-art science and a legacy of innovation that dates back to the 1960s, Redken has always been prescribed by pros, whether they’re b...
March 06 2021 / Redken
Golden Globes 2021: Our Favorite Hairstyles of the EveningThe 2021 Golden Globes were all about escapism and finding your best Zoom angle. While a few — namely the iconic Bill Murray in a Hawaiian shirt and Jason Su...
March 04 2021 / Redken
Introducing: Vernon François — Redken's New Global Consultant, Celebrity Hairstylist & EducatorBehind each movement are the change-makers working tirelessly to shape it. Elevating the worldwide embrace of natural texture, we find hairstylist Vernon Fra...
February 25 2021 / Redken
Achieve Blonde Without BreakageAnytime hair is lifted, you run the risk of altering or damaging the bonds inside the hair structure. By utilizing a lifting agent with a bonder additive alr...
February 25 2021 / Redken
Why You Should Care About The pH of Your HairIn addition to acidic hair color, there’s a new range — Acidic Bonding Concentrate — that can give you the same stellar results in the salon and at home. Rea...