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GIADA Fall/Winter 2026: The Return of 90s Minimalism — And the Satin Hair Set to Define 2026At Milan Fashion Week, inside the storied halls of the Biblioteca Nazionale Braidense, GIADA presented a Fall/Winter 2026 collection rooted in purity, restra...
Why More Stylists Are Choosing Color Touch + Shinefinity as Their Demi
Previously, one demi formula was expected to handle everything, leaving many stylists frustrated with their demi. But as trends and techniques have evolved, ...
NAD+: The New Skin Secret
NAD+ is quietly redefining modern skincare, shifting the focus from surface correction to true cellular support. Rooted in longevity science, this powerful m...
Add Some Spice To Neutral Nails
Neutral nails are no longer about playing it safe. With subtle shifts in texture, finish, and light, classic nude shades can feel modern, editorial, and quie...
March 25 2016 / amika
The Perfect BodyIt's never been this easy to have the perfect body. Try latest product tips and tricks for voluminous hair...
February 24 2016 / amika
5 Reasons Why You NEED Dry ConditionerHaven't heard of dry conditioner yet? Learn why you need this miracle hair product in your life...
February 13 2016 / amika
NYFW 2016 Adam Selman Styled By amikaNYFW is underway and we are loving these looks created by Key Stylist James Pecis for amika!
December 18 2015 / amika
New Year's Resolutions - The Hair EditionJanuary 1st tends to bring new goals and dreams to the table but what about your hair? Read on for 8 New Year’s Resolutions your H-A-I-R will be extremely th...
November 10 2015 / amika
Meet Virgin: The Newest Addition to the amika Pro FamilyBasic color changes are officially in the past—clients are now visiting their stylists with the “go big, or go home” mentality and requesting looks that push...
October 05 2015 / amika
How-To: Get This Beauty Editorial Look!amika loves a bold hair look and this one by Ashley Lynn Hall for Marie Claire Indonesia provides maximum impact! For the beauty editorial, Hall took the tre...
September 22 2015 / amika
nyfw step-by-step - desigual ss2016Fresh hair and the photo’s to match! From Desigual SS2016, Lead Stylist Edward Lampley for amika gives us the behind the scenes step-by-step that will leave ...
September 18 2015 / amika
nyfw behind the scenes - brandon maxwellBehind the scenes of Brandon Maxwell’s Debut Collection at NYFW - Lady Gaga, Inez and Vinoodh, Nicola Formichetti, Alexander Wang, Tommy Ton all came out to ...
July 17 2015 / amika
Give Sexture: amika's Latest Campaignamika’s Sexture campaign echoes the intimate images of super models and starlets captured in bed with their hair down. Perfectly coiffed dos will take a back...
