Hottest Stories
Save or Splurge: Where to Spend Your Haircare BudgetNot all hair products are created equal. Some deserve a splurge, others are perfectly fine to save on. This guide breaks down where to invest, where to save,...
Start the new year with a ritual that nourishes more than just your hair. Rooted in ancient Indian tradition, hair oiling is the ultimate act of mindful self...
Flat hair, meet your match. The right haircut paired with smart styling and lightweight volumizers can transform thin strands into full, bouncy hair that las...
If the early 2000s taught us anything about beauty, it’s that shimmer never truly dies; it just hibernates until the fashion gods decide it’s time to sparkle...
May 04 2016 / amika
Get The Look: Allison Williams at The Met Gala 2016Get ready to swoon over Allison William's hair! See the steps to get this fishtail up style...
April 15 2016 / amika
How to Wash Your Hair Without WaterWhether you're ramping up for Coachella or planning your annual backpacking trip, in this day and age, saving water is a growing concern. Learn how your hair...
March 25 2016 / amika
The Perfect BodyIt's never been this easy to have the perfect body. Try latest product tips and tricks for voluminous hair...
February 24 2016 / amika
5 Reasons Why You NEED Dry ConditionerHaven't heard of dry conditioner yet? Learn why you need this miracle hair product in your life...
February 13 2016 / amika
NYFW 2016 Adam Selman Styled By amikaNYFW is underway and we are loving these looks created by Key Stylist James Pecis for amika!
December 18 2015 / amika
New Year's Resolutions - The Hair EditionJanuary 1st tends to bring new goals and dreams to the table but what about your hair? Read on for 8 New Year’s Resolutions your H-A-I-R will be extremely th...
November 10 2015 / amika
Meet Virgin: The Newest Addition to the amika Pro FamilyBasic color changes are officially in the past—clients are now visiting their stylists with the “go big, or go home” mentality and requesting looks that push...
October 05 2015 / amika
How-To: Get This Beauty Editorial Look!amika loves a bold hair look and this one by Ashley Lynn Hall for Marie Claire Indonesia provides maximum impact! For the beauty editorial, Hall took the tre...
September 22 2015 / amika
nyfw step-by-step - desigual ss2016Fresh hair and the photo’s to match! From Desigual SS2016, Lead Stylist Edward Lampley for amika gives us the behind the scenes step-by-step that will leave ...