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How To Add Warmth To Your Hair Color This SeasonThis season’s most in-demand color doesn’t come from the icy blondes or cool browns of past seasons. It comes from warmth—layered, luminous, and full of dept...
Blondes & Brunettes — Why 9M Is A Standout Shade
In the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a mat...
Jelly Nails Are Back (and Better Than Ever) for Summer 2025
The ‘90s and ‘00s revival is still going strong, and as we dive into Summer 2025, one early-aughts beauty trend is officially everywhere: Jelly Nails. Perfec...
Microneedling: Your New Summer Skincare Essential
If you’ve ever scrolled through your feed and caught a glimpse of someone getting tiny needles rolled across their face (and somehow looking amazing afterwar...
May 04 2016 / amika
Get The Look: Allison Williams at The Met Gala 2016Get ready to swoon over Allison William's hair! See the steps to get this fishtail up style...
April 15 2016 / amika
How to Wash Your Hair Without WaterWhether you're ramping up for Coachella or planning your annual backpacking trip, in this day and age, saving water is a growing concern. Learn how your hair...
March 25 2016 / amika
The Perfect BodyIt's never been this easy to have the perfect body. Try latest product tips and tricks for voluminous hair...
February 24 2016 / amika
5 Reasons Why You NEED Dry ConditionerHaven't heard of dry conditioner yet? Learn why you need this miracle hair product in your life...
February 13 2016 / amika
NYFW 2016 Adam Selman Styled By amikaNYFW is underway and we are loving these looks created by Key Stylist James Pecis for amika!
December 18 2015 / amika
New Year's Resolutions - The Hair EditionJanuary 1st tends to bring new goals and dreams to the table but what about your hair? Read on for 8 New Year’s Resolutions your H-A-I-R will be extremely th...
November 10 2015 / amika
Meet Virgin: The Newest Addition to the amika Pro FamilyBasic color changes are officially in the past—clients are now visiting their stylists with the “go big, or go home” mentality and requesting looks that push...
October 05 2015 / amika
How-To: Get This Beauty Editorial Look!amika loves a bold hair look and this one by Ashley Lynn Hall for Marie Claire Indonesia provides maximum impact! For the beauty editorial, Hall took the tre...
September 22 2015 / amika
nyfw step-by-step - desigual ss2016Fresh hair and the photo’s to match! From Desigual SS2016, Lead Stylist Edward Lampley for amika gives us the behind the scenes step-by-step that will leave ...
