New Articles

Over the past year, our industry has grown in numerous ways. With new challenges experienced all over the world, brands, salons and stylists were forced to g...

While there is still much uncertainty with new restrictions and stay at home orders, this time is also giving way to new creative outlets and a new style tre...

Now that the pandemic cut and color corrections are (hopefully) coming to a close, hair salons are finding their new groove with the trends that have develop...

Bulgarian actress Maria Bakalova took home the win for Best Supporting Actress at this year’s Critics Choice Awards and stunned the audience (through Zoom) w...

When you pick up a magazine and flip through the pages are you captivated by the imagery? Do you think to yourself; I would love to be the makeup artist or t...

Here are some simple, yet effective ways to minimize static electricity in your hair this season.

Backed by both state-of-the-art science and a legacy of innovation that dates back to the 1960s, Redken has always been prescribed by pros, whether they’re b...

Babylights are a great way to create a natural-looking gorgeous glow and Lindsey Olson, Sam Villa Ambassador (@lindsey.marie.olson) is sharing her secrets to...

The 2021 Golden Globes were all about escapism and finding your best Zoom angle. While a few — namely the iconic Bill Murray in a Hawaiian shirt and Jason Su...