Hottest Stories
The Messy Fringe Is Summer's Coolest Low-Maintenance Hair TrendThe messy fringe is summer's coolest low-maintenance hair trend, bringing soft texture and effortless movement to every haircut. Here's what defines the look...
Bleached hair faces its toughest season during summer, but a few smart habits can help keep strands soft, glossy, and healthy. From UV protection to bond-rep...
Prime Day 2026 is packed with beauty deals, but only a handful are truly worth the hype. From Olaplex haircare and EltaMD sunscreen to Laneige's cult-favorit...
From soft beachy plaits to sleek ponytail braids, this summer’s braid trends are all about texture, movement, and effortless polish. These chic braid ideas f...
January 29 2023 / Redken
Brunette Color Trends You’re About To See EverywhereHailey Bieber and her colorist, Celebrity stylist, and Redken Brand Ambassador Cassondra Kaeding started the elusive Expensive Brunette trend last fall. This...
January 22 2023 / Redken
Natural Chocolate Is The It-Shade for 2023Due to its versatility and ability to look beautiful on a wide range of levels and tones, natural chocolate is slated to take over expensive brunette this se...
January 21 2023 / Redken
The Top Redken Shades EQ Toning TipsShiny, glossy color with supreme condition — the impact of a Redken Shades EQ treatment has become mainstream knowledge. But before it was asked for by name,...
January 10 2023 / Redken
Toning Tips for Shades EQ Bonder InsideColoring hair is a process, especially when it comes to blonding techniques. As services involving lightener peak during the summer months knowing exactly ho...
January 06 2023 / Redken
How To Brighten Blonde HairBalayaged, highlighted and natural blondes are constantly on the search for the easiest ways to keep their color looking bright. Due to harsh water, environm...
December 27 2022 / Redken
4 Festive Holiday Hair IdeasTo get you through the holidays in style, we’ve put together some of our favorite festive styles and the products to easily get the look!
December 23 2022 / Redken
TikTok Approved Holiday HairstylesSweater season isn’t just for festive lattes and twinkle lights. The holidays also allow us to play dress up just in time for the holidays. Whether you’ve go...
December 16 2022 / Redken
Expert-Approved Tips To Make Your Hair Color Last LongerThe first few days after your color appointment are sheer bliss. You can still rock your salon blowout and color is supremely shiny. While this feeling won’t...
November 29 2022 / Redken
What Is “Zone Toning”?Curious about what exactly zone toning is? Keep reading to find out more about this color technique!