Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
February 26 2019 / Redken
Boho Halo Braid Step-By-Step: Evie Rivera-PetersonThis boho halo braid is the perfect new style to get you through the season!
February 25 2019 / Redken
Humidity Doesn't Stand A Chance With Redken's Frizz DismissDoes anyone like humidity? Sure, it leaves our skin with a dewy glow, but it usually comes at the cost of sticky clothes and frizzy stands. Whether you live ...
February 17 2019 / Redken
An Easier Way To Achieve Lighter, Brighter LevelsAs the season’s change and guests begin to ask for lighter and brighter levels, you’ll want to be ready to meet their every need. From beachy blondes to past...
February 10 2019 / Redken
The #1 Thing You Should Be Adding To Your Color ServiceIf the only time you find yourself using Redken Shades EQ is during a lift and tone you’re doing it all wrong. When Shades EQ was debuted over 30 years ago i...
February 08 2019 / Redken
4 Foolproof Ways To Skyrocket Your Salon Sales In 2019Selling retail in the salon can be tricky, especially when you’ve developed a close relationship with your client. On one hand, you know which products would...
February 03 2019 / Redken
Must See Styles From The Spring Haute Couture Shows In Paris!Couture brings together the world of fantasy and fashion and this year, it is proving that it can be both. With vivid punk at Dior, classic couture at Valent...
January 27 2019 / Redken
Let's Talk About Tone: How Shades EQ Will Step Up Your Salon GameIt’s a very common scenario; your client sits in your chair, wants a “change” and shows you a picture of exactly what they want. What you do next is key. A p...
January 24 2019 / Redken
Symposium 2019 Dazzles & Delights!Energy fills the city as artists from all over the world convene in Las Vegas to celebrate art, as we know it. Walking around the lobbies, casino floors and ...
January 19 2019 / Redken
Why Attend Redken Symposium? We’ll Tell You!We chatted with a few Redken Artists about the importance of attending Symposium and why they’re taking the trip to Vegas this year! Along with furthering yo...