New Articles

The world of editorial is constantly changing, with new trends, fads and fashion. Many artists agree; editorial is more about the total look than a single el...

The no makeup makeup trend has had its influence on hair – first with color and now with haircuts. Ruth Roche, Global Artistic Ambassador for Pureology gives...

This past season, we’ve seen a resurgence of natural texture from the runway to street style. Embracing nature and learning how to work with what you got is ...

The Louisville Artist Community continues to embrace collaboration with artists supporting artists, creating beautiful imagery that promotes everyone involve...

Summer is upon us and one way to ensure your hair is growing long, strong and healthy is to do a scalp detox treatment. Our scalp is a living, breathing orga...

A visionary in the beauty industry, Vivienne Mackinder has demonstrated style and success, year after year. She began as an Artistic Director for Vidal Sasso...

New color trends are just as exciting as going on vacation, a season of fresh ideas that you can create and sport with your favorite outfit. The latest in co...

First came the Danish idea of hygge or “coziness,” and now it’s all about lagom – a Swedish term meaning “just the right amount.” While the comfort of hygge ...

As we embark upon a new season, with hints of Spring and Summer Fashion making their way into our feeds, we have picked up a new trend of Natural Toned Hairc...