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How to Give Brunette Hair More Dimension This SeasonLearn how to create dimensional brunette hair with Shades EQ toning, lowlights, and styling techniques. Perfect for stylists or anyone looking to enhance the...
Too Much Sun? Here’s Your Complete After-Sun Recovery Guide for Skin, Hair, and Body
Too much sun? In this guide, we’ll walk through after-sun care tips you can use immediately—and over the next 48 hours—to soothe, heal, and restore your hair...
How to Create Effortless Ghost Waves
Want to master that effortlessly undone, "cool girl" hairstyle that looks like you woke up flawless? Say hello to ghost waves — the dreamy, soft waves that a...
Naked Glitter Nails Are the Perfect Low-Maintenance Fall 2025 Trend
As we lean into skinimalism and effortless glam, it’s no surprise that the Naked Glitter Nail trend is continuing strong into Fall 2025—but with a seasonal t...
September 18 2015 / amika
nyfw behind the scenes - brandon maxwellBehind the scenes of Brandon Maxwell’s Debut Collection at NYFW - Lady Gaga, Inez and Vinoodh, Nicola Formichetti, Alexander Wang, Tommy Ton all came out to ...
July 17 2015 / amika
Give Sexture: amika's Latest Campaignamika’s Sexture campaign echoes the intimate images of super models and starlets captured in bed with their hair down. Perfectly coiffed dos will take a back...
May 11 2015 / amika
5 Minutes With a Mother-Daughter Styling DuoIn honor of Mother’s Day, we interviewed mother and daughter duo Radmila Borkovic and Viktorija Bowers-Adams
April 23 2015 / amika
Taking pictures of clients? Here’s how to get the best photo every time.Here are some tips on how to get high-quality images with your phone that will impress both potential clients and employers.
April 02 2015 / amika
An Inside Look Into Destination NYFW and BeyondWe caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of...
April 02 2015 / amika
DNYFW 2015 Registration is Open!As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.
April 01 2015 / amika
amika Headstrong HairsprayHeadstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of pl...
April 01 2015 / amika
amika's Sexture Campaignamika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.
April 01 2015 / amika
amika NYFW FW15The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!
