Hottest Stories
Fringe Is Fashionable Again - Get The LookWomen are forever asking themselves the age-old question, “To bang or not to bang?” Hair bangs, that is! From short and choppy to long and side-swept, bangs ...
Thinking outside the box, Editorial manicurist Alicia Torello took a fresh, fun approach to a half-moon mani. With a tropical twist, she created the sweetest...
From fine lines and wrinkles to uneven skin tone, this potent derivative of vitamin A has become a staple in skincare routines worldwide. In this article, we...
Now more than ever, we are all aware of just how much a haircut and color go together. One helps shape and inspire the other, and when paired perfectly they ...
September 18 2015 / amika
nyfw behind the scenes - brandon maxwellBehind the scenes of Brandon Maxwell’s Debut Collection at NYFW - Lady Gaga, Inez and Vinoodh, Nicola Formichetti, Alexander Wang, Tommy Ton all came out to ...
July 17 2015 / amika
Give Sexture: amika's Latest Campaignamika’s Sexture campaign echoes the intimate images of super models and starlets captured in bed with their hair down. Perfectly coiffed dos will take a back...
May 11 2015 / amika
5 Minutes With a Mother-Daughter Styling DuoIn honor of Mother’s Day, we interviewed mother and daughter duo Radmila Borkovic and Viktorija Bowers-Adams
April 23 2015 / amika
Taking pictures of clients? Here’s how to get the best photo every time.Here are some tips on how to get high-quality images with your phone that will impress both potential clients and employers.
April 02 2015 / amika
An Inside Look Into Destination NYFW and BeyondWe caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of...
April 02 2015 / amika
DNYFW 2015 Registration is Open!As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.
April 01 2015 / amika
amika Headstrong HairsprayHeadstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of pl...
April 01 2015 / amika
amika's Sexture Campaignamika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.
April 01 2015 / amika
amika NYFW FW15The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!