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GIADA Fall/Winter 2026: The Return of 90s Minimalism — And the Satin Hair Set to Define 2026At Milan Fashion Week, inside the storied halls of the Biblioteca Nazionale Braidense, GIADA presented a Fall/Winter 2026 collection rooted in purity, restra...
Why More Stylists Are Choosing Color Touch + Shinefinity as Their Demi
Previously, one demi formula was expected to handle everything, leaving many stylists frustrated with their demi. But as trends and techniques have evolved, ...
NAD+: The New Skin Secret
NAD+ is quietly redefining modern skincare, shifting the focus from surface correction to true cellular support. Rooted in longevity science, this powerful m...
Add Some Spice To Neutral Nails
Neutral nails are no longer about playing it safe. With subtle shifts in texture, finish, and light, classic nude shades can feel modern, editorial, and quie...
May 11 2015 / amika
5 Minutes With a Mother-Daughter Styling DuoIn honor of Mother’s Day, we interviewed mother and daughter duo Radmila Borkovic and Viktorija Bowers-Adams
April 23 2015 / amika
Taking pictures of clients? Here’s how to get the best photo every time.Here are some tips on how to get high-quality images with your phone that will impress both potential clients and employers.
April 02 2015 / amika
An Inside Look Into Destination NYFW and BeyondWe caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of...
April 02 2015 / amika
DNYFW 2015 Registration is Open!As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.
April 01 2015 / amika
amika Headstrong HairsprayHeadstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of pl...
April 01 2015 / amika
amika's Sexture Campaignamika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.
April 01 2015 / amika
amika NYFW FW15The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!
April 01 2015 / amika
Get the Look: Bombshell BlowoutNothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout
April 01 2015 / amika
3 Reasons Not To Neglect Your NozzleIf you are doing blowouts without nozzles you're probably wondering why the results are frizzy + unruly. Here is why...
