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How To Add Warmth To Your Hair Color This SeasonThis season’s most in-demand color doesn’t come from the icy blondes or cool browns of past seasons. It comes from warmth—layered, luminous, and full of dept...
Blondes & Brunettes — Why 9M Is A Standout Shade
In the evolving world of hair color, there’s a growing demand for tones that feel modern, refined, and effortlessly natural. Enter Redken Shades EQ 9M, a mat...
Jelly Nails Are Back (and Better Than Ever) for Summer 2025
The ‘90s and ‘00s revival is still going strong, and as we dive into Summer 2025, one early-aughts beauty trend is officially everywhere: Jelly Nails. Perfec...
Microneedling: Your New Summer Skincare Essential
If you’ve ever scrolled through your feed and caught a glimpse of someone getting tiny needles rolled across their face (and somehow looking amazing afterwar...
September 18 2015 / amika
nyfw behind the scenes - brandon maxwellBehind the scenes of Brandon Maxwell’s Debut Collection at NYFW - Lady Gaga, Inez and Vinoodh, Nicola Formichetti, Alexander Wang, Tommy Ton all came out to ...
July 17 2015 / amika
Give Sexture: amika's Latest Campaignamika’s Sexture campaign echoes the intimate images of super models and starlets captured in bed with their hair down. Perfectly coiffed dos will take a back...
May 11 2015 / amika
5 Minutes With a Mother-Daughter Styling DuoIn honor of Mother’s Day, we interviewed mother and daughter duo Radmila Borkovic and Viktorija Bowers-Adams
April 23 2015 / amika
Taking pictures of clients? Here’s how to get the best photo every time.Here are some tips on how to get high-quality images with your phone that will impress both potential clients and employers.
April 02 2015 / amika
An Inside Look Into Destination NYFW and BeyondWe caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of...
April 02 2015 / amika
DNYFW 2015 Registration is Open!As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.
April 01 2015 / amika
amika Headstrong HairsprayHeadstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of pl...
April 01 2015 / amika
amika's Sexture Campaignamika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.
April 01 2015 / amika
amika NYFW FW15The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!
