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6 October Nail Ideas to Bookmark for Your Next Nail AppointmentLooking for October nail ideas? From chocolate French manicures and pumpkin spice chrome to velvet nails, soft plaid, and almost-black blue, these are the fa...
The Best Serums for Thinning Brows & Hairlines
From sparse brows to a thinning hairline, the right serum can help support the appearance of fuller, healthier-looking hair. We rounded up the best brow and ...
Syrup Nails Are the Sheer, Glossy Manicure Taking Over Fall
Syrup nails are bringing a glossy, translucent twist to fall manicures. With sheer washes of cherry red, berry, brown, and other rich seasonal shades, the tr...
Should You Sleep in a Bonnet? How to Protect Your Hair While You Sleep
Should you sleep in a bonnet? Learn how silk and satin bonnets can protect hair from friction, frizz, tangles, and breakage overnight, plus easy alternatives...
Protective Styles 101: Braid Waves
There’s a new buzzy beauty word making its way around the hair world: protective styling. This new trend in...
Top 5 Resolutions For Amazing Hair in 2018
The New Year has become a time for new beginnings and while everyone is busy vowing to work out, eat health...
Beauty Trends: The Year In Review
As we reflect on the past year, we have seen many changes and many movements on both a personal and societa...
How To Get Effortless Beach Waves
Whether you’re heading to the tropics for a little R&R this holiday season or you happen to live in a part ...
how we make our privé products
hint: we only use the best ingredients! read on to learn more about our process and the chemistry that goes...
Featured Artist: Chad Cook
Throughout his work, we can see a strong attention to detail and an expert eye for shapes, texture, color, ...
Featured Artist: Darcie Chapman
Darcie Chapman has been an active hairstylist for the past 18 years; beginning at the age of 14. She start...
Featured Collection: Metamorphosis - Sherri Jessee
We don’t know about you, but we love changing our style based on our mood. Being able to feel bohemian one ...
Demystifying The Most Common Hair Myths
Looking forward to a plethora of good hair days in 2018? So are we! To get through the Holiday madness and ...
