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The Rachel haircut was a huge hit in the 90s, thanks to Jennifer Anniston and Friends, and has continued to trend ever since. Every few seasons we see this style pop up with new finishes and modernized touches that pay tribute to this iconic look. According to the chatter, the original “Rachel” haircut wasn’t exactly Jennifer Anniston’s favorite look because of the upkeep. The style — a shoulder-length look with tons of layers and volume was difficult to style and required the help of her trusted stylist and creator of the cut Chris McMillan.

Bits, clips, and memes from Netflix’s Wednesday has been popping up in everyone’s feeds. Whether you’re re-watching or binging it during the holidays, we’re interested in the show for a slightly different reason. The show's star, Jenna Ortega, has shed her long Wednesday-Esque locks in favor of a fresh chop — a chopped bob a.k.a a wolf cut bob. Ortega turned heads on the Tonight Show Starring Jimmy Fallon not only because of her jaw-dropping outfit but because of her new cut to match. Apart from everyone being obsessed with Jenny, we also see her as an emerging style icon.

While long hair is still very much on-trend, mid and short haircuts have been piquing everyone’s interest as of late. With starlets like Zendaya and Hailey Bieber showcasing jaw-grazing bobs, it’s only a matter of time before we start seeing more of this edgy length. If you’re interested in making a change, we’ve got just the inspiration and products to get you there.

2023 has already become the year of reinvention. When it comes to hairstyles, it’s all about pairing a punch of color with an understated cut or switching up your polished style for a more lived-in look. We are still gravitating toward low-key trends with shiny new ways to highlight them, so no matter what style you’re after this season, pair your look with Wella Professionals Shinefinity!

There’s something about the summer season that inspires us to want to update our hair color. However, these days, trends come and go at lightening speed, which means it might be the perfect time to stick with a shade we can love year-round. As we gear up for a season full of style, we’re predicting that bronde will be the top trending hair color that can easily be transitioned throughout the year.

There is no time like the present and when it comes to rocking a trend, the sooner the better. Summer is in full swing, and while we live out the last of its days in style, now is the perfect time to try on a new style. If you haven’t been reading up on the trends or you simply don’t know which would be a fit for you, Jake Unger, HOB Salons Head of Education, is detailing three key trends you should be trying now.

Hair color naturally begs to be darker during the colder months. In addition to craving these colors, the new trend toward “quiet luxury” is also influencing our style choices. We’re seeking less contrast and more blending but in different ways than ombre or balayage trends of the past. As we focus on tone-on-tone hair color trends instead, we’re seeing healthy hair become paramount and the addition of hair styling or accessories to add a touch of glamour instead.

Heading from fall into winter, we usually see Pumpkin Spice hair color as one of the top hair color trends. However, as we head into Winter 2024 — there’s some competition with the latest trending tones — Cowgirl Copper and Apple Cider Copper. Read on to learn more about Cowgirl Copper and Apple Cider Copper and get to know their differences and how to care for your color!

Summer is slowly coming to an end. While most of us will continue to air-dry during the fall months, we’re sure to encounter those blistery cold days that call for heat styling. Whether you’re revamping your routine to include heat styling more often or want a healthy alternative for days when you use heat — we’ve rounded up our favorite products to protect your hair when heat styling.

Anytime you Google, Instagram, or TikTok search for the latest in hair and beauty, hair repair is right up there with the latest color trends — and we’re here for it! We’ve finally reached a time where clients understand that the key to achieving the color they want and keeping it that way comes down to how we treat our hair between appointments.

To keep up with the latest Cowgirl Copper, Cinnamon Brunette or simply add brilliance to your natural hair color, there are a few tricks of the trade you’ll need to lean on — namely Wella Professionals Shinefinity and ULTIMATE REPAIR. Curious about these two powerhouses? We’ll discuss the details below.

If there’s one thing we can all agree on, it’s that hair trends are constantly evolving. And, when it comes to hair color trends, it’s all about shiny hair. 2024 is the year everyone wants to ditch dull, lifeless color and create a radiant finish no matter what color or tone you are. Whether you’re new to coloring your hair or are simply looking for a new way to add shine, Wella Professionals Shinefinity is the one product you need to know by name.

Thinking about switching up your hair color in 2025? You might want to try the latest bronde trend — honey blonde—the warm, sun-kissed shade that’s set to be everywhere this year. It’s that perfect mix of golden, caramel, and buttery blonde tones that gives your hair a soft, natural glow. Whether you’re into subtle highlights, balayage, or a full-color transformation, honey blonde is super versatile and looks amazing on just about everyone.