Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
August 07 2022 / Redken
Summer 2022 Hair Trends at the Top of Everyone’s ListSummer has long been everyone’s favorite time of the year. As we head into summer 2022, clients are on the hunt for fresh new styles to set their look apart ...
August 03 2022 / Redken
Hair Gloss Is A Must-Have For Any Hair ColorAugust 3, 2022, marks the first-ever National Hair Gloss Day. Hair gloss is also known as toner or glaze is a demi-permanent hair color service that creates ...
July 24 2022 / Redken
The Half Up Hairstyle is The Go-To Look for Wedding SeasonRemember when you used to spend hours prepping and primping for an event? Making sure every last curl was in place? While it can be fun to get ready for an e...
July 13 2022 / Redken
Introducing: New Shades EQ Bonder Inside!Over the years, Redken has revolutionized in-salon services and take-home treatments for stylists and clients alike. Focusing on delivering the best possible...
July 04 2022 / Redken
Spring & Summer 2022 Hair Color TrendsThe celebration of individuality isn’t going anywhere, but just like any season, we’ll see new trends come and go. This season? Even more modernist takes on ...
July 01 2022 / Redken
Acidic Bonding Concentrate Is Your Summer Hair Color SaviorSummer is a time of the year that calls for extra highlights and more time spent under the sun. While we love lightening our color and days spent lounging, h...
June 29 2022 / Redken
Introducing: NEW! Acidic Bonding Concentrate Intensive TreatmentWe’ve all been looking forward to spending more time in the sunshine this spring and summer, but while being outdoors is pleasant for the senses, being expos...
June 22 2022 / Redken
Everything You Need To Know About Getting A GlossAnyone who colors their hair regularly is privy to Redken Shades EQ. This professional-only product is a staple in most salons across the world and has been ...
June 19 2022 / Redken
Care Tips For Your Favorite Summer BlondeWe’ve seen platinum, vanilla, warm and expensive blonde this past season, but as we head into the next season it’s all about achieving the perfect summer blo...