Hottest Stories
The Blonding Trends Making Waves This SummerAs temperatures rise, so does the desire to go lighter, brighter, and shinier—and this summer, it’s all about the warm tones with mirror-like shine. Blending...
While blow-dryers aren’t going extinct anytime soon, this summer is all about going natural on purpose. That means embracing what your hair wants to do, with...
The ‘90s and ‘00s revival is still going strong, and as we dive into Summer 2025, one early-aughts beauty trend is officially everywhere: Jelly Nails. Perfec...
Taking a deep dive into the top ingredients for sun spots and hyperpigmentation to add into my rotation. Here’s what’s on my list.
May 28 2021 / Redken
Beauty Basics: Hair Color 101If you scroll Instagram or peruse your favorite hair blogs, there are endless inspirations when it comes to new hair color ideas. All too often we get caught...
May 22 2021 / Redken
Putting Sustainability & Skinification FirstWith the advent of social media and clients spending more and more time at home, product awareness and self-care have become a high priority for stylists and...
May 16 2021 / Redken
Blonding Techniques for Curly & Coily Hair PatternsIt is all about building on your foundations with a few expert techniques to ensure proper lift and healthy results. Below we’re touching on a few expert blo...
May 14 2021 / Redken
Lived In Color™ Step-By-Step with Johnny RamirezIn the first part of this series, we went into Blonding Responsibly with Johnny Ramirez, and below we're diving into how to create Johnny Ramirez's iconic L...
April 29 2021 / Redken
How To Cut Down On Damage From Hair ColorCreating stunning hair color isn’t just about the formulation or placement techniques. It’s about taking care of the health of the hair from start to finish ...
April 27 2021 / Redken
Blonding Responsibly with Johnny RamirezApart from achieving the perfect Lived In Color™, blonding responsibly is among the most important aspects of lightening a client’s hair for Redken Brand Amb...
April 26 2021 / Redken
Style Highlights from The 2021 OscarsThe 2021 Oscars were full of pleasant surprises, historic wins, haute couture and plenty of hair envy. Apart from the awards, there were a few highlights on ...
March 30 2021 / Redken
Custom Glossing Techniques For StylistsConditioning, color, shine — these are just a few of the reason’s why glossing treatments are so popular in the salon. The latest reason why we love them? Fo...
March 29 2021 / Redken
Addison Rae Debuts A New Bronde Haircolor at the 2021 Kids' Choice AwardsKnown for her viral TikTok videos, dancer Addison Rae shows off a bold new move with a golden bronde hair transformation. Lightening up her go-to brunette ju...