New Articles

With the advent of social media and clients spending more and more time at home, product awareness and self-care have become a high priority for stylists and...

It is all about building on your foundations with a few expert techniques to ensure proper lift and healthy results. Below we’re touching on a few expert blo...

In the first part of this series, we went into Blonding Responsibly with Johnny Ramirez, and below we're diving into how to create Johnny Ramirez's iconic L...

Creating stunning hair color isn’t just about the formulation or placement techniques. It’s about taking care of the health of the hair from start to finish ...

Apart from achieving the perfect Lived In Color™, blonding responsibly is among the most important aspects of lightening a client’s hair for Redken Brand Amb...

The 2021 Oscars were full of pleasant surprises, historic wins, haute couture and plenty of hair envy. Apart from the awards, there were a few highlights on ...

Conditioning, color, shine — these are just a few of the reason’s why glossing treatments are so popular in the salon. The latest reason why we love them? Fo...

Known for her viral TikTok videos, dancer Addison Rae shows off a bold new move with a golden bronde hair transformation. Lightening up her go-to brunette ju...

We all love the extra hours of sunlight daylight savings brings, but let’s face it: the time change takes a little getting used to. As we spring forward we g...