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Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Meet the Halo Lip: Blurred, Dimensional, and Intentionally Undone
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
From Creams to Balms: Best Moisturizing Products for Dry, Winter Skin
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Feeling Frustrated With Your Demi? This Is the Switch of the Season
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
April 27 2021 / Redken
Blonding Responsibly with Johnny RamirezApart from achieving the perfect Lived In Color™, blonding responsibly is among the most important aspects of lightening a client’s hair for Redken Brand Amb...
March 30 2021 / Redken
Custom Glossing Techniques For StylistsConditioning, color, shine — these are just a few of the reason’s why glossing treatments are so popular in the salon. The latest reason why we love them? Fo...
March 29 2021 / Redken
Addison Rae Debuts A New Bronde Haircolor at the 2021 Kids' Choice AwardsKnown for her viral TikTok videos, dancer Addison Rae shows off a bold new move with a golden bronde hair transformation. Lightening up her go-to brunette ju...
March 28 2021 / Redken
Refresh & Reset: The #1 Way To Save Time & Your StyleWe all love the extra hours of sunlight daylight savings brings, but let’s face it: the time change takes a little getting used to. As we spring forward we g...
March 22 2021 / Redken
How To Repair Damaged HairWhen it comes to the health of your hair, many feel as though once the damage has been done there is no going back. However, you’d be surprised at how much a...
March 09 2021 / Redken
2021 Critics Choice Awards: How To Get Blonde Like BakalovaBulgarian actress Maria Bakalova took home the win for Best Supporting Actress at this year’s Critics Choice Awards and stunned the audience (through Zoom) w...
March 07 2021 / Redken
A Brand New RedkenBacked by both state-of-the-art science and a legacy of innovation that dates back to the 1960s, Redken has always been prescribed by pros, whether they’re b...
March 06 2021 / Redken
Golden Globes 2021: Our Favorite Hairstyles of the EveningThe 2021 Golden Globes were all about escapism and finding your best Zoom angle. While a few — namely the iconic Bill Murray in a Hawaiian shirt and Jason Su...
March 04 2021 / Redken
Introducing: Vernon François — Redken's New Global Consultant, Celebrity Hairstylist & EducatorBehind each movement are the change-makers working tirelessly to shape it. Elevating the worldwide embrace of natural texture, we find hairstylist Vernon Fra...
