Hottest Stories
What Is A Digital Perm?Sleek hair will always have its moment, but in 2025, the digital perm is making waves—literally. If you’ve ever dreamed of waking up with effortlessly undone...
 
            There’s a new mood in the air, and no—it’s not just the scent of SPF and chlorine. It’s Baby Goth season. Part Summerween, part Gen Z rebellion, this playful...
 
            Want Jenna Ortega’s bleached brow look without the commitment? This low-maintenance hack gives you that ethereal, high-fashion finish—no bleach, no damage, n...
 
            EDGE Academy San Diego unveils GlassCandy, a six-look collection by Creative Director Anthony Edge and the EDGE Artistic Team that picks up where last year’s...
March 09 2020 / Redken
Paris Fashion Week AW20 is All About AttainabilitySustainability and climate-change we’re almost synonymous with fringe and attainability on the runway as designers at Paris Fashion Week presented looks that...
March 09 2020 / Redken
Feminine Strength Shined at Milan Fashion Week Fall 2020One of the top highlights of Milan Fashion Week 2020 was when Miuccia Prada and Raf Simons announced their partnership to co-creative direct Prada. Aside fro...
March 01 2020 / Redken
The Boldest Style Statements from NYFWVarious shifts took place throughout the week as designs were debuted at NYFW AW20. Traditional shapes and ideals are abandoned as bridal, bohemia, power sta...
February 25 2020 / Redken
Everything You Need to Know About Caring for Color-Treated HairAs any stylist knows, hair color is an investment—you get what you put into it. And, the best way to protect your investment? By taking the time to care for ...
February 24 2020 / Redken
Sustainability, Center Parts & Individuality Are Everywhere at London Fashion WeekSustainability set the tone at London Fashion Week as designers and communities, like Fashion Our Future, addressed the growing need to become more aware of ...
February 24 2020 / Redken
How To Safe-Guard Your BlowoutDepending on your hair type, blowouts can be quite an investment in time and money. Whether you like to visit your stylist, a blowout bar, or have the proper...
February 16 2020 / Redken
Celebrity Color from the 2020 Oscars After PartyA star-studded event after one of the glitziest nights in Hollywood - the Vanity Fair afterparty is a space for the stars to let their hair down and have som...
February 16 2020 / Redken
Oscars 2020 Style - Laura Dern, Rooney Mara & Natalie PortmanAs one of the most prestigious nights in Hollywood, the 2020 Oscars stunned from the red carpet to the stage. With multiple performances from Cynthia Erivo, ...
February 15 2020 / Redken
All The Ways We LOVE Dry ShampooSpoiler alert: dry shampoo isn’t just for second-day strands. While this miracle worker can seriously save your strands by nixing oil, we’ve found so many ot...