Hottest Stories
Raise Your Blonde IQ: The Smartest Way Pros Are Lightening This SeasonBlonding has evolved—and so has the way pros think about lift. This season, the smartest way to blonde isn’t about pushing harder or faster. It’s about creat...
Forget sharp lines and rigid symmetry. The Halo Lip thrives on subtle gradients, soft focus, and texture, giving lips a naturally plump, luminous look that f...
Winter demands more than a lightweight lotion. It calls for rich creams and restorative balms that protect, replenish, and glow. From a no-frills drugstore h...
Frustrated with unpredictable demis? See how switching to Wella Professionals Color Touch and Shinefinity simplifies toning, glossing, and grey blending.
May 26 2020 / Redken
The Guest’s Guide To Getting a GlossIn the world of Youtube tutorials, Insta-stories and Facebook Live, the salon guest is now more informed than ever. Thanks to the internet, you might know mo...
May 24 2020 / Redken
4 Shades To Keep You InspiredSocial media has always been a great tool to gather inspiration, and now more than ever stylists can rely on digital platforms for motivation. With time to l...
May 23 2020 / Redken
Celebrity Stylists Talk Home-Care: How to Handle Your Biggest Hair ProblemsIn the age of instant gratification, online tutorials and one-click shopping — clients are always moments away from making major hair faux pas’. Case in poin...
May 12 2020 / Redken
The "New" Salon Consultation - Tips & Tricks for Successful CommunicationThe consultation.The beginning of every appointment whether your client is new or tried and true. The consultation helps create clear communication between y...
May 09 2020 / Redken
Expert Advice to Perfect At-Home HairstylesSure, the first few weeks social distancing might have been spent in sweats and a messy ponytail, but now there are plenty of reasons to upgrade your at-home...
April 26 2020 / Redken
The Top At-Home Blowout TipsAfter a few weeks of social distancing, stylists and clients alike are starting the feel the impact. Tuning into digital resources and syncing up together is...
April 19 2020 / Redken
Learn Better, Earn Better, Live Better with RedkenAs the world continues to adjust to the effects of coronavirus, and the ways in which we live and work have changed, it’s more important than ever to stay co...
April 06 2020 / Redken
A Message to Our Redken FamilyHere at Redken, our mission is to empower YOU to learn better, earn better and live BEST!
While the world has changed, our mission has not. We are here fo...
March 16 2020 / Redken
Improve Split Ends & Reduce Breakage with The NEW! Redken Extreme Length Range!Clients are consistently on the search for a solution to the age old question - “How do I get my hair to grow?” No matter their style, the texture, color, or...