Articles

The ability to shape, style, and texturize short hair has revolutionized the finished look. From barbering to styling, short hair is more popular than ever as new techniques emerge each and every day. “With a strong sense of identity and expression of personal fashion, men's hair is becoming longer and more individualized based on natural texture. Creating imperfect perfection is now the focus from traditional male grooming to non-gendered hairstyles that break away from societal norms,” explains Teresa Romero, Creative Director for Sam Villa. 

Whether looking for a stylish way to end the new year or a fresh way to start it, we've got a set of fresh hairstyles to pick from in 2023.

Sleek, straight, and unbeatably effortless — liquid hair continues to trend this season with a fresh take on the ultra-glossy finish for the new year. If healthy hair is on your list of resolutions this year, liquid hair should be your go-to style. Curious how to get the look? We’re detailing some of the best ways to achieve the liquid hair trend with bond-building treatments in 2023.

Textured hair can have so many incredible details to it that it can be challenging to try and capture its beauty. From depth to the overall shape, you’ve got to know exactly what you’re doing to bring it to life in the salon and in images. “I wanted the background of this image to be something that stood out and made you stop and look at the model’s beauty, culture, and features,” explains Jada Jenkins, Sam Villa Ambassador, Mizani Artist and L'amour de Rose Salon Owner @jadajenkinsco, who offers tips for photographing textured hair. Hear more from Jada Jenkins below!

What should I be for Halloween? Without fail, it’s inevitable that each year we end up asking ourselves the same question. And usually at the last minute! If you’re still debating how to put together a Halloween outfit in time, we’ve got the perfect answer — go vintage! Then, kick things up a notch by adding a touch by creating your own version of Barbie. This trendy icon paired with a classic hairstyle is an easy on-trend way to get the look! “I usually do spooky, but I’m thinking Barbie is going to be a hit this Halloween,” says Karla Valenzuela, Sam Villa Ambassador and Redken Artist @kolor.me. karlaa, who posted her vintage Barbie look on TikTok. Keep reading to see the steps.

From adding glowy tones with Illumina Color to express color services thanks to Koleston Xpress and Shinefinity Flash Glazes, this summer is bound to be full of color — which means it should also include color care. No matter your go-to hair color service, Wella Professionals has the care to protect it with ULTIMATE REPAIR.

Just like blow drying and curling your hair, there is a right and wrong way to diffuse your hair. And while you might be able to get a beautiful hairstyle, with a few expert tips (and the right tools) you can ensure a flawless style every time you choose to diffuse dry your hair. There are a few important reasons why you might choose to diffuse your hair. “Diffusing is the best way to dry naturally textured hair to enhance the curl and wave.  It’s faster than air drying, reduces frizz and adds volume.” explains Teresa Romero, Creative Director for Sam Villa. "The key is to apply styling products to very wet hair and diffuse on high heat,” she adds. In addition to prepping the hair, the blow dryer and diffuser attachment can make all the difference, which is why Romero always trusts the Sam Villa Professional Light Ionic Blow Dryer.

Whether you’re gearing up for Halloween or simply excited about the latest Beetlejuice Beetlejuice film, recreating the styles seen on screen are a great way to start the spooky season off right. Looking for an easy style? Winona Ryder’s character, Lydia Deetz in Beetlejuice Beetlejuice wears a tousled ponytail with sculpted goth bangs — a look that’s really easy to recreate for Halloween. Simply pair it with pale foundation, a natural lip and dark eye pencil and you’re all set!

Discover what a hair toner (or gloss) really is, how it enhances your color, boosts shine, and protects your hair. Learn why toning treatments are essential for vibrant, healthy-looking hair between salon visits.

Have you ever held off on changing your haircut because you weren’t sure you could pull it off with your natural texture? Depending on your hair type, texture and hair density, going shorter can be a real commitment. However, if you’re serious about making a change, try a shoulder-length style! This go-to length can create the look you’re going for without adding stress to your routine. 

We were honored to catch up with our Reigning Supreme Artist Inception Hair Studio to learn more about the ongoings in the salon as well as some insight into their winning image!

We want you to look your best, but don’t want you running around trying every crazy myth and witches potion on your hair to improve its health. let’s sort fact from fiction and dish up some real tips to improve the quality of your hair!