Hottest Stories
The Messy Fringe Is Summer's Coolest Low-Maintenance Hair TrendThe messy fringe is summer's coolest low-maintenance hair trend, bringing soft texture and effortless movement to every haircut. Here's what defines the look...
Bleached hair faces its toughest season during summer, but a few smart habits can help keep strands soft, glossy, and healthy. From UV protection to bond-rep...
Prime Day 2026 is packed with beauty deals, but only a handful are truly worth the hype. From Olaplex haircare and EltaMD sunscreen to Laneige's cult-favorit...
From soft beachy plaits to sleek ponytail braids, this summer’s braid trends are all about texture, movement, and effortless polish. These chic braid ideas f...
June 25 2023 / Redken
Rejuvenate Your Grays with Redken Color Gels Oils!From techniques to products — gray coverage innovation is constantly evolving, but the latest release from Redken doesn’t just cover grays, it rejuvenates th...
June 24 2023 / Redken
Summer Care Tips for Your CurlsHow your curls react to the change in seasons depends on a few factors. While it mainly comes down to your natural texture and the finished look you’re after...
June 17 2023 / Redken
The Secret To Healthier-Looking StrandsIf you really want to improve the health of your hair, switching up your everyday haircare routine will have the most impact. From the water we wash with to ...
June 11 2023 / Redken
Redken & It Gets Better Unite in Making Salons a Safe Space for the LGBTQ+ CommunityCommunity has always been at the heart of everything Redken stands for. From offering inspiration and extended education to fostering client relationships an...
June 01 2023 / Redken
Introducing New! Redken Acidic Bonding Concentrate Lightweight Liquid ConditionerShould you condition fine hair? A hotly debated topic – some say conditioning your hair is essential, while others will advise you to skip conditioner altoge...
May 29 2023 / Redken
What Is Pre-Toning & Why You Should Use This TechniqueNo matter who you talk to, what color they are creating, and what type of technique they are using, toning is a necessity. From adding hues to canceling out ...
May 24 2023 / Redken
Our Top Tips for Flawless Hair ColorBy now, we’ve all heard about glossing (or toning) treatments and how groundbreaking they are. However, if you’re still skeptical about them, understanding h...
May 20 2023 / Redken
Haircare Treatments for Blonde HairColored, highlighted, balayaged or natural — no matter how you became blonde, bond-building treatments are a must-have for any shade of blonde hair. This is ...
May 14 2023 / Redken
Gold Rose is the New Strawberry BlondeIn recent years, blondes have given up super-ashy shades in favor of warm finishes. Heading into summer 2023, we’ll see a wave of warm blonde trends around e...