New Articles
Hottest Stories
What Is A Digital Perm?Sleek hair will always have its moment, but in 2025, the digital perm is making waves—literally. If you’ve ever dreamed of waking up with effortlessly undone...
Baby Goth Is the New Goth Glam—And It’s Already Everywhere
There’s a new mood in the air, and no—it’s not just the scent of SPF and chlorine. It’s Baby Goth season. Part Summerween, part Gen Z rebellion, this playful...
How to Get Jenna Ortega’s Bleached Brow Look—No Bleach Required
Want Jenna Ortega’s bleached brow look without the commitment? This low-maintenance hack gives you that ethereal, high-fashion finish—no bleach, no damage, n...
GlassCandy by EDGE Academy: Where Raw Edge Grows Up
EDGE Academy San Diego unveils GlassCandy, a six-look collection by Creative Director Anthony Edge and the EDGE Artistic Team that picks up where last year’s...
February 15 2020 / Redken
For The Love Of Texture - Redken X Mizani Unveil a New PartnershipUnveiling a groundbreaking new partnership in the beauty industry - Redken, the leader in professional color, and Mizani, the leader in professional textured...
February 09 2020 / Redken
Brunette Color Care Just Got an Upgrade with Redken Color Extend BrownlightsExpanding the Color Extend line to specifically treat brunette shades, Redken’s newest release - Redken Color Extend Brownlights Shampoo and Conditioner - gi...
February 06 2020 / Redken
The Best Products For Your Hair TypeLet’s be real, there are a lot of products out there. From gels and creams to texturizers and hairsprays, picking the right product can sometimes feel a bit ...
February 04 2020 / Redken
Hair Color How-To: J.Lo's Super Bowl StyleIf the memes are any indication, J.Lo and Shakira’s Super Bowl halftime performance was instantly a hit. Apart from their stellar performances, tributes to c...
February 03 2020 / Redken
Brunette Color Trends You're About To See Everywhere This YearTwilights, bronde, golden balayage - 2020 is starting off with a great deal of focus on hair color trends for brunettes! As one of the biggest hair color cat...
February 01 2020 / Redken
Social Media Tips for a Successful YearAs we kick off a new year it is time to revamp our practices for a year of fresh influence! Keep reading for the latest and greatest social media tips for 2020!
January 31 2020 / Redken
Top Tips For Properly Utilizing Dry ShampooIf you’re curious about the right and wrong way to use dry shampoo, be sure to ask your stylist or keep reading for a few quick and easy tips for adding dry ...
January 22 2020 / Redken
A New Era of Education - RAC World Wide 2020A great deal of empowerment was prevalent at Redken RAC Worldwide 2020. Held in Miami, Florida, as nearly 900 Redken Artists spent two days celebrating wins ...
January 20 2020 / Redken
2020 SAG Awards Hair How-To's!While some are still swooning over the Brad Pitt and Jennifer Aniston moment and others about the talks of Henry and Meghan making the leap across the pond, ...
