Direct Dye Haircolors
Designed for the colorist wanting to create limitless looks and build their direct dye range, Scruples new URBAN SHOCK Brights are a shocking series of direct dye haircolors that expand the URBAN SHOCK palette!
How to Use
This is a professional product. Please consult a professional colorist.
- 6 gel-based, direct dye colors in a professional 3 oz tube, no developer required
- Brighten up the room with long-lasting, highly concentrated colors that last up to 25 shampoos*
- 100% PPD, gluten, ammonia, paba and peroxide-free
- Encourage self-expression with intermixable shades and a clear that allows for unlimited palette potential
- Defend against damage on pre-lightened hair with a fortified blend of Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits
Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits