Urban Shock Brights

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Description

Direct Dye Haircolors

Basics

Designed for the colorist wanting to create limitless looks and build their direct dye range, Scruples new URBAN SHOCK Brights are a shocking series of direct dye haircolors that expand the URBAN SHOCK palette!

How to Use

This is a professional product. Please consult a professional colorist.

Benefits


  • 6 gel-based, direct dye colors in a professional 3 oz tube, no developer required

  • Brighten up the room with long-lasting, highly concentrated colors that last up to 25 shampoos*

  • 100% PPD, gluten, ammonia, paba and peroxide-free

  • Encourage self-expression with intermixable shades and a clear that allows for unlimited palette potential

  • Defend against damage on pre-lightened hair with a fortified blend of Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits

Key Ingredients

Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits

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