Urban Shock Brights

Description

Direct Dye Haircolors

Basics

Designed for the colorist wanting to create limitless looks and build their direct dye range, Scruples new URBAN SHOCK Brights are a shocking series of direct dye haircolors that expand the URBAN SHOCK palette!

How to Use

This is a professional product. Please consult a professional colorist.

Benefits

• 6 gel-based, direct dye colors in a professional 3 oz tube, no developer required


• Brighten up the room with long-lasting, highly concentrated colors that last up to 25 shampoos*


• 100% PPD, gluten, ammonia, paba and peroxide-free


• Encourage self-expression with intermixable shades and a clear that allows for unlimited palette potential


• Defend against damage on pre-lightened hair with a fortified blend of Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits

Key Ingredients

Scruples’ Exclusive Protective Barrier Complex (PBX®) and ECOCERT® certified shea butter and superfruits