Forming Cream

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American Crew Forming Cream is an easy-to-use styling product that works on any hair type.


Forming Cream provides excellent pliability, medium hold and natural shine. This product also helps hair look fuller and thicker and is ideal for easing new users into the potential of styling jar products.

How to Use

Work a small amount evenly through damp or dry hair and style as desired.


Humectant that provides movable hold, conditions and moisturizes hair. A holding agent encourages firmness, body and fullness. Shampoos out easily without leaving residue.

  • Forming Cream will give you a medium hold and a medium shine.

  • Water Based formula shampoos out easily 

  • Thicker appearance at the hair shaft

Key Ingredients

  • Lanolin Wax gives a movable hold

  • Sucrose moisturizes and conditions

  • PVP Copolymer for firm hold

  • Glycerin for fullness and body