Sulfate-free, bonding shampoo that provides ultimate strength repair for damaged hair.
Acidic Bonding Concentrate sulfate-free shampoo is Redken's most concentrated all-in-one formula for strength repair on all types of damaged hair.
BEST FOR:
• Damaged Hair
• All Hair Types & Textures
• Safe for Color-Treated & Chemically-Processed Hair
Appy to wet hair, lather and rinse. Follow with Acidic Bonding Concentrate Conditioner. In case of contact with eyes, rinse them immediately.
• Combats 1 year of visible damage in 1 use*
• 56% reduction in breakage**
• 2x stronger**
• 14x smoother***
• 90% more conditioned***
• 82% visible reduction of split ends****
• pH balancing
• Ultimate repair, intense conditioning, and color fade protection
• Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair
*System of Acidic Bonding Concentrate Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner, and Leave-In Treatment vs. undamaged hair
**Acidic Bonding Concentrate Shampoo & Conditioner vs. non-conditioning shampoo
***Acidic Bonding Concentrate Intensive Treatment, Shampoo & Conditioner vs. non-conditioning shampoo
****Acidic Bonding Concentrate Shampoo & Conditioner, Leave-In Treatment vs. non-conditioning shampoo
The main ingredient of Acidic Bonding Concentrate Shampoo is Citric Acid, an alpha hydroxy acid , which helps reinforce weakened bonds and improve hair strength. Redken's Bonding Care Complex + Citric Acid works at a molecular level and penetrates the cuticle capturing metal ions and reinforcing weakened bonds.